5 Guidelines for A/B Testing Your Email Campaigns

Out of all the different platforms available, email marketing has been shown to consistently generate among the highest returns on investment. Some... Read more

Email Marketing Automation: Five Examples & Workflows

When it comes to marketing automation, there’s no wrong place to start. All kinds of marketing automation can save your business time and money, as... Read more

3 Strategies to Increase the Response Rate on Requests for Business Reviews

With some combination of good business practices and luck, you’ll likely get plenty of unsolicited reviews about your business on platforms like... Read more

Email Signup Forms

Think about the last time you gave your email address over to a company. What was your motivation? What was it in exchange for? Maybe you wanted a... Read more

5 Strategies for Soliciting New Testimonials

If you’re a new business and don’t have many (or any) testimonials yet—or if what you’ve found online and in your private correspondence... Read more