While it can be split many ways, market research takes two basic forms: primary and secondary. The latter—secondary research—deals with data that... Read more
Competitor Research
Understanding Your Competitors' Brand Positioning
As we’ve been discussing, a skillful positioning strategy is one that strongly differentiates your brand from every other brand in your industry.... Read more
Strategies for Differentiating Your Brand
If you’ve been following along on our brand positioning journey, by now you’ve taken stock of how your business is currently perceived by your... Read more