Business Strategy

Choosing the Best Payment Gateway for Your Ecommerce Business

A payment gateway supports the series of back-end communications that must occur for a consumer to make a purchase on your ecommerce site. You'll have a lot of options to choose from. Learn the difference between modern and classic, hosted and integrated gateways... and know what to look for in a gateway provider. Read more

Deciding What to Charge Your Customers for Shipping

Shipping is the biggest expense an ecommerce business has to contend with—and shipping costs are the #1 reason for cart abandonment—so it's crucial to get this right. You'll have some factors to consider to find the "sweet spot" of shipping—prices consumers are willing to pay AND that cover your costs. Read more

Estimating Shipping Costs and Choosing a Carrier

Once you have a sense of the pricing strategies available to you for shipping, it's time to choose the best carrier for your business. Learn what factors carriers use to calculate shipping fees, and how to estimate costs on your own so you can make an intelligent (read: data-based) decision about getting products into customers' hands. Read more

Writing Your Best Ecommerce Shipping Policy

Once your shipping costs and carriers are determined, it's time to be transparent with consumers about what (and who) they are. After all, prospects will want to know how soon, how safely, and how cheaply their items will arrive before they hit that "Purchase" CTA. Learn what strong policies include... and read some examples. Read more

Writing a Returns & Refunds Policy that Gets You Conversions and Customer Loyalty

Your shipping policy and your returns policy will probably be the two most-read documents on your ecommerce website. It's worth remembering that around 30% of products ordered online are returned... but a good Returns & Refunds policy can offset that loss by generating more sales and bringing satisfied customers back. Read more