Business Strategy

Marketing Automation 101

Businesses of all sizes are increasingly turning to marketing automation to get the most from their marketing resources. And for good reason – by... Read more

How to Audit Your Marketing Results

You’ve learned about marketing automation, you’ve created a marketing plan, and you’ve implemented it. What’s next? You need to know how to... Read more

Choosing the Best Payment Gateway for Your Ecommerce Business

So you’ve decided to bring your business online? Well, first of all, congratulations. Now is certainly the time to jump on the ecommerce bandwagon;... Read more

Deciding What to Charge Your Customers for Shipping

In the last section, we led you through the process of determining the best payment gateway for your business so customers can pay you for your... Read more

Estimating Shipping Costs and Choosing a Carrier

If you’ve been following along with us on our ecommerce journey, you’re well on your way to answering the questions that’ll get your products... Read more

Writing Your Best Ecommerce Shipping Policy

In the last two sections, we walked you through determining the best shipping prices and finding the best carriers for your ecommerce business. By... Read more

Writing a Returns & Refunds Policy that Gets You Conversions and Customer Loyalty

We know: Returns and refunds may be one aspect of running an ecommerce business that you really don’t want to think about. They can be draining both... Read more