Introducing the Company Blog: Your Content Marketing Machine

Blogging is an indispensable component of any business’s marketing strategy. Integrating a business blog into your marketing plan gives you greater... Read more

Determining Your Blog's Ideal Reader

If your business is hosting a website, your goal is most likely to have that site seen by the highest number of prospects possible. In part, this is... Read more

Optimizing Your Blog for SEO

We probably don’t have to tell you about the importance of SEO, but here’s the gist of it anyhow: No one will read all that remarkable content... Read more

Writing Killer Blog Posts

As we’ve discussed, your blog content will need to be a delicate balance of two things: prospect-benefitting content and search engine optimization.... Read more

Coming up with Good Ideas for Your Blog Posts

We’ve been harping on the importance of regularly publishing new posts to your blog and maintaining a consistent online presence for your business.... Read more

Types of Business Blog Posts

“Blogger’s block” may sound cute, but it’s probably just about the last way you’d want to start your workday. In the last section, we gave... Read more

Using Compelling Featured Images on Your Blog Posts

We probably don’t have to tell you how important an image is. Your images are the first things visitors to your blog will see. And your featured... Read more

Choosing the Right Design and Functionality for Your Blog

We’ve given you a lot to consider when it comes to using your blog as a content marketing tool. But now that you’re planning out your editorial... Read more

Building Your Blog's Audience

In one sense, the phrase “if you build it, they will come” is applicable to your blog and its audience. If you’re offering consistently solid... Read more

How to Hire a Freelance Blogger

If you run a small business, it may very well be the case that, with the number of balls you’re juggling, you simply don’t have the time to... Read more