Essential Guide to Marketing Automation

Marketing automation can save resources while increasing sales and conversion rates. What does "marketing automation" mean and how can you get started? Read our guide to find out how your business can use it most effectively.

Chapters

Marketing Automation 101

Businesses of all sizes are increasingly turning to marketing automation to get the most from their marketing resources. And for good reason – by... Read more

How to Create an Actionable Marketing Automation Plan

In Marketing Automation 101, we showed how automation can save you time and money while growing your business. If you want to successfully use... Read more

8 Marketing Automation Examples & Workflows

Now that you understand what marketing automation is and what goes into building a plan for it, let’s talk about what it all looks like in... Read more

Marketing Channels: Cross-Channel Marketing Strategies and Examples

Cross-channel marketing goes hand-in-hand with marketing automation. As you may have guessed, it involves using more than one channel at a time, but... Read more

How to Audit Your Marketing Results

You’ve learned about marketing automation, you’ve created a marketing plan, and you’ve implemented it. What’s next? You need to know how to... Read more

5 Strategies for More Effective Email Marketing

Email marketing isn’t as easy as simply sending out an email. There’s a lot to learn if you want to keep up with the competition. But educating... Read more

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