David Elkins

David is the Editor-in-chief of Zoho Academy and the Head of Content Review for Zoho's marketing efforts. Don't hesitate to reach out if you've got questions or ideas for new topics!

Introduction to Market Research

The term "market research" describes the whole collection of strategies used to gather information about your target market, your industry, and your business: It answers virtually every question you might ask concerning these things. Learn in detail what it entails, what its benefits are, and when to conduct it.  Read more