David Elkins

David is the Editor-in-chief of Zoho Academy and the Head of Content Review for Zoho's marketing efforts. Don't hesitate to reach out if you've got questions or ideas for new topics!

How to Create a Well-Rounded Marketing Team

Setting up a dynamic marketing operation involves much more than website design and copywriting, or social media shares. If you’re managing a smaller team, it’s... Read more

Building Trust Into Your Team’s Remote Culture

Remote work is one of the hottest topics in business right now. Even before COVID-19 forced many offices to close, remote work was on the... Read more

Introduction to Market Research: What It Is and Why You Need It

The term "market research" describes the whole collection of strategies used to gather information about your target market, your industry, and your business: It answers virtually every question you might ask concerning these things. Learn in detail what it entails, what its benefits are, and when to conduct it.  Read more