Studies

Stories uncovered through real-world research
Electric vehicles in India 2025

Electric vehicles in India 2025

Is India ready to go electric? We asked EV owners, loyal petrolheads, and those still unsure what’s driving or delaying India’s shift to electric. From charging anxiety to city-versus-town realities, the responses reveal a market full of potential, hesitation, and hope.

EV Adoption in the UK 2025

EV Adoption in the UK 2025

The UK may have a 2035 target for phasing out new petrol and diesel cars, but are drivers on board? We dug into public sentiment, roadblocks to ownership, and the gap between growing interest and actual adoption.

Unwrapping insights: The 2024 holiday shopping report you can’t miss!

Unwrapping insights: The 2024 holiday shopping report you can’t miss!

Discover insights into holiday shopping trends and behaviors from the US, UK, and Canada in this comprehensive festive season report.

Hospitality 2022

Hospitality 2022

Hospitality redefined. From cautious travelers to changing guest expectations—this post-pandemic survey unpacks how 2022 reshaped the way we travel, book, and unwind.

FIFA

FIFA 2022

Cricket may dominate, but football is making its mark. Our survey reveals how FIFA 2022 captivated Indian fans—highlighting regional loyalties, age demographics, and the nation's growing enthusiasm for the beautiful game.

Digital Transformation

Digital workplace transformation 2025

Uncover how digital transformation is reshaping workplaces—tools, trends, and takeaways for teams looking to evolve. Featuring insights from businesses across the globe.

Consumer insights 2024

Consumer insights 2024

From shifting brand loyalty to emerging purchase habits, this data-backed report uncovers how Australians are shopping, what they expect from businesses, and the trends shaping their decisions.

Digital workplace tranformation

Identity security report 2024

Based on global research, this report from Manage Engine explores the evolving landscape of identity-based threats and privileged access risks. It offers a closer look at how organizations are adapting their security strategies to stay ahead.

Digital workplace tranformation

POS: What businesses actually need

Zakya conducted a nationwide survey to understand what Indian businesses look for in a POS system. This report brings together first-hand insights from retailers across sectors, revealing what truly drives POS purchasing decisions.

 
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