“Why it matters”
This brand advocacy report uncovers how Indian consumers rate the brands they interact with most across airlines, electronics, and automobiles. See where loyalty runs high, where it falters, and what advocacy really looks like in 2025. If you’re in marketing, research, or customer experience, these insights offer a rare lens into how trust is built and lost across industries.
Same airline, two worlds
One carrier’s NPS leaps from 48.73 on domestic routes to 81.08 internationally, a difference of more than 32 points. Route context changes advocacy, dramatically.
Popularity isn’t the same as advocacy.
In electronics, the most chosen brands weren’t always the ones with the highest NPS. In some categories, a third-ranked brand by choice topped the loyalty charts.
Loyalty without weak links.
One automaker topped the NPS charts across every touchpoint of the car buyer’s journey — from test drive to delivery, service, and beyond.