Unlocking social media success: key insights from experts
- Last Updated : September 24, 2024
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- 3 Min Read
In today’s dynamic social media landscape, staying ahead requires constant adaptation and creativity. From AI integration to strategic video marketing, social media experts offer invaluable advice to navigate the complexities of online presence. Here, we bring you key takeaways from industry leaders that will help you elevate your social media game and build stronger connections with your audience.
1. Jera Bean: Find What Works for You
Social media coach Jera Bean emphasizes the importance of aligning your content strategy with both your business needs and your comfort zone. While pushing the boundaries is encouraged, finding your "groove" is key. Whether it's Instagram Reels or LinkedIn posts, it’s essential to identify what resonates best with your audience and yourself. Experimentation is good, but the real success lies in consistency and authentic engagement.
2. Christopher Penn: Leveraging AI Smartly
Co-founder of Trust Insights, Christopher Penn, highlights how AI is revolutionizing social media, particularly for repetitive tasks. While AI tools like Zoho Social’s Zia can optimize content generation, they won’t replace creative, highly skilled roles. Instead, AI should be seen as a partner that can enhance your workflow and give your creativity more room to shine, ensuring that content is not only generated efficiently but is also impactful.
3. Ben Amos: Strategic Video Marketing
Ben Amos, from Engage Video Marketing, advocates for strategic video content. Businesses often make the mistake of creating videos without a clear purpose. Amos suggests starting with a deep understanding of your audience—not just demographics but the individuals who interact with your content. Videos should inspire actions that drive results, whether it’s conversions or brand loyalty. Video marketing should never be "just for show"—it must serve a concrete business objective.
4. Joe Pulizzi: The Power of Focused Content
Joe Pulizzi, founder of CEX, advises businesses to narrow their focus. He stresses the importance of concentrating on one or two platforms and mastering those rather than spreading yourself too thin. A winning strategy involves creating a “content tilt,” a unique angle that differentiates your content from the noise. By honing in on a niche audience and delivering something of value, you’re more likely to foster a loyal following.
5. Mari Smith: The Return to Authenticity
Facebook marketing expert Mari Smith points to AI-powered tools like Meta’s “Ask Meta AI” as game changers in real-time content discovery. However, she believes the true key to success is a return to authenticity. Audiences crave genuine, human-centric content now more than ever. Smith advises businesses to keep their content real and relatable, reinforcing that authenticity will be the defining feature of successful brands moving forward.
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6. Richard Bliss: The LinkedIn Advantage
Richard Bliss of BlissPoint Consulting demystifies LinkedIn’s algorithm and emphasizes that it’s not just about creating content but driving conversations. Engaging with others by leaving meaningful comments can have a greater impact than posting frequently. His actionable tip—leaving three thoughtful comments daily—can boost your LinkedIn visibility by 300-500% within a week, underscoring that interaction is just as important as creation.
7. Melanie Deziel: Repurposing Content for New Audiences
Melanie Deziel encourages businesses to maximize their existing content by repurposing it in innovative ways. If a blog post or video has performed well, consider turning it into a podcast or pulling out quotes for social media. This approach allows you to engage new audiences without the constant need for fresh content. It’s about making your best content work harder across multiple platforms.
8. Stephanie Smith: Creating EPIC Content
Stephanie Smith introduces the EPIC content framework: Educational, Promotional, Inspirational, and Conversational. By combining these four elements, brands can create well-rounded content that informs, promotes, inspires, and engages their audience. Whether it's a how-to webinar or a fun “this or that” poll, Smith’s formula ensures that your content remains varied, interactive, and impactful.
From AI-powered efficiency to video marketing strategies and the return of authentic content, the insights from these social media experts provide a clear roadmap for building stronger, more meaningful online presences. As social platforms evolve, so too must our strategies, but the central goal remains the same: connecting with your audience in ways that add value and drive results. Take these expert tips and apply them to your unique social media journey for success in 2024 and beyond!
ShruthiShruthi is a product marketer with Zoho. A marketing professional who is keen on creating exceptional product experiences. Feel free to start a conversation. I'm all ears!
