How Misión Cristiana Elim scaled their social media impact with a small team using Zoho Social
- INDUSTRY Religious
- TYPE B2C
How long have you been using Zoho Social?
We’ve been using Zoho Social for about two and a half years now.
What solution were you using before Zoho Social, and what challenges did your business face?
Before Zoho Social, we didn’t use any dedicated solution — we managed everything directly on each social media platform. We assumed this type of software would be too expensive and didn’t think it would be easy to use.
Most importantly, Zoho Social has allowed us to focus more on what matters — creating meaningful content — rather than coordinating and juggling posts across different platforms. It has made our workflow more efficient, secure, and impactful.José Vega
What do you like most about the product?
Zoho Social is constantly adding new features that are actually useful to us. We especially rely on the reporting and analytics tools — they allow us to generate comprehensive reports across all our social media channels, something that used to take us a very long time to compile manually.
Why did you choose Zoho Social?
They offer a non-profit discount, which made the platform affordable for our organization.
How do you/your team use Zoho Social on a daily basis?
We upload our content once, and it gets replicated across all our brands and social channels automatically. Our posts get planned well in advanced now.
What key challenges does Zoho Social help you overcome?
We’re a small team, but Zoho Social allows us to scale our efforts to the point where it feels like we have an army behind us.
What benefits has your business experienced since using Zoho Social?
We can now spend more time and energy on creating quality content, and less on coordinating posts across multiple user interfaces for each platform and brand.
How does Zoho Social’s scheduling/publishing feature (or any other feature) support your content planning and publishing efforts?
More team members are now able to publish content to our social channels because they no longer need to access our business profiles through their personal accounts (Think Meta Business Suite). This has significantly enhanced our security and given us greater peace of mind regarding our social media presence. In the past, when a co-worker's personal profile was hacked, we had to scramble to secure our organizational accounts. Since adopting Zoho Social, we’ve eliminated those kinds of incidents and now spend far less time worrying about the security of our team members' personal accounts.