Social - Customer Case Study
ATS chooses Zoho Social over other tools to establish a positive presence in the social media arena.
- INDUSTRY IT Solutions
- TYPE B2C
Tell us a bit about your organisation.
Affiliated Technology Solutions is a technology company with solutions in areas of voice communication, integrated business solutions, system applications, and network management services.
How would you describe your role?
As the marketing associate, I handle all the day-to- day activities including social media marketing, advertising, promotions, and projects.
How important is social media marketing as part of your marketing strategy?
Social media marketing is important to us. When I started with ATS, we rebuilt all social media platforms, so I am pretty much leading the way for social media. So, we are now located on most of the sites. I keep the content fresh and new while throwing in marketing and promotions.
Why did you choose Zoho Social? Which are some of the other tools you considered?
When I first started with ATS, they told me to choose a company for social media marketing. We looked at Hubspot and some other tools.
I did some research and read reviews before I started the trial with Zoho Social. Once I experienced the trial, we decided it was a good fit for us.
What did you find the most useful about Zoho Social?
What I liked about Zoho Social was the easy-to-use dashboard. I leave it up and running on my computer. This way when I stumble upon something I can plan a post. I tend to do this every morning when I get into work, so I can see our numbers while planning posts along with times that are good.
I like that I receive an email telling me that my planned post is now live. I keep a chart of my posts but then seeing it’s live, I highlight them, letting me keep track of all that we are doing on social media. Way to go!