Customers

Customer Case Studies

Karissa Gregor,ATS

SmartQ is one of my favorite features Zoho Social provides. I can plan my posts when I’ll have the most engagement and have found that it works than me just picking a random time.

Tell us a bit about your organization.

Affiliated Technology Solutions is a technology company with solutions in areas of voice communication, integrated business solutions, system applications, and network management services.

How would you describe your role?

As the marketing associate, I handle all the day-to- day activities including social media marketing, advertising, promotions, and projects.

How important is social media marketing as part of your marketing strategy?

Social media marketing is important to us. When I started with ATS, we rebuilt all social media platforms, so I am pretty much leading the way for social media. So, we are now located on most of the sites. I keep the content fresh and new while throwing in marketing and promotions.

Why did you choose Zoho Social? Which are some of the other tools you considered?

When I first started with ATS, they told me to choose a company for social media marketing. We looked at Hubspot and some other tools.

I did some research and read reviews before I started the trial with Zoho Social. Once I experienced the trial, we decided it was a good fit for us.

What did you find the most useful about Zoho Social?

What I liked about Zoho Social was the easy-to-use dashboard. I leave it up and running on my computer. This way when I stumble upon something I can plan a post. I tend to do this every morning when I get into work, so I can see our numbers while planning posts along with times that are good.

I like that I receive an email telling me that my planned post is now live. I keep a chart of my posts but then seeing it’s live, I highlight them, letting me keep track of all that we are doing on social media. Way to go!

 
Marcellus Atkins,Tabletop Records

There are so many amazing features available in Zoho Social that it is difficult to list any as "most useful". The user interface is intuitive and very reliable. We can continually bring fresh and interesting content to our followers, (as well as the followers of our artists), with just a few clicks.Zoho Social literally has everything that we need to effectively manage our social media engine.

1. Tell us a bit about your organization.​

Tabletop Records is a two-year-old independent record label based near Raleigh, NC. We have a multi-genre indie roster currently featuring artists from the US, Canada, Australia, and Europe. Our primary focus is artist development and promotion with a strong emphasis on networking and relationship building.

2. How would you describe your role?​

I am the CEO of the company but am also responsible for much of the marketing and promotions work.

3. How important is social media marketing as part of your marketing strategy?​

The ability to easily manage and maintain our social media footprint is paramount to our growing influence and future success in the music industry. Quickly connecting with others to share news and information about our company and artists is one of the greatest benefits of utilizing social media in our business model. Early on, we decided to ensure that our company would maximize the use of social media in addition to other marketing strategies.

Why did you choose Zoho Social? Which are some of the other tools you considered?​

We researched and tried several different social media management tools prior to choosing Zoho Social including Infusionsoft, Hootsuite, and Tweetdeck. We saw an ad for Zoho Social and watched several introductory videos on your main site. We scheduled and attended a live demo of your product and immediately signed on. We have been using Zoho Social for over a year now and are still extremely pleased with the tool.

5. What did you find the most useful about Zoho Social?​

There are so many amazing features available in Zoho Social that it is difficult to list any as "most useful". The user interface is intuitive and very reliable. We can continually bring fresh and interesting content to our followers, (as well as the followers of our artists), with just a few clicks. The ability to schedule single or recurring posts for future dates and times is wonderful! We also enjoy being able to target on which platforms the posts will appear. Then there is the reporting functionality built into your product. The analytics gathered concerning impression totals of each post, demographics of our followers, and frequently engaged users have proven to be invaluable as we build contact strategies for our artists and label. Zoho Social literally has everything that we need to effectively manage our social media engine.

6. What are the key challenges that Zoho Social helps you deal with?

Time management would be the number one challenge Zoho Social helps deal with. I cannot imagine the time it would take to continually engage our social media base without your product. As it stands, I simply create all of our recurring ads in a few minutes and schedule them in Zoho for the upcoming weeks. I still have the ability to post spontaneously and use your mobile app to manage and schedule posts when away from the computer. In my opinion, you have created a "must have" solution for any business that is serious about maintaining a fresh and consistent social media presence.

Mark DiJohn,Century 21

Social media has made our lives in Real Estate a lot busier. But thanks to Zoho Social, it brings in more $$!

Tell us a bit about your organization

Century 21 Real Estate LLC is an American real estate agent franchise company founded in 1971. The System consists of approximately 6,900 independently owned and operated franchised broker offices in 78 countries and territories worldwide with over 101,000 sales professionals.

How would you describe your role?

I am a Realtor at Century 21.

How important is social media marketing as part of your marketing strategy?

Social media is extremely important to the Real Estate market. Buyers and Sellers are using the internet more than ever before. They are using Social Media to begin the process. They use Social media to find their agents, read reviews, find out their political view; they want to know everything about their agent.

Why did you choose Zoho Social? Which are some of the other tools you considered?

I tried a few other social media marketing tools. Zoho Social is the best at allowing me to incite into what people were reading, getting the word out consistently, finding out who was connecting with me, everything.

What did you find the most useful about Zoho Social?

The scheduling and reporting. It has the best reporting for Social interactions. Being able to post to social media is awesome, but being able to interact afterward is priceless. The reporting allows me to see exactly what my social posts are doing, who's seeing them, everything.

What are the key challenges that Zoho Social helps you deal with?

I've been able to make a presence in the social arena by using Zoho Social to take average articles and make my posts stand out. Zoho Social allows me to write a consistent message and have it propagated regularly. It allows me to set a calendar of posts, even giving me the flexibility to repost important articles. I love the SmartQ feature, predicting when people will see my posts.

Ryker TaylorFounder WunderTRE

Zoho Social helps us out sooooo much. It's not clunky or hard to navigate, it does exactly what it should everytime, and it makes it easy and fun!

1. Tell us a bit about your organization.

WunderTRE was established in April 2016. We are an online marketing agency that handles Websites, Social Media Management, and Paid Ads for our clients.

2. How would you describe your role?

As the Founder/Owner of the company, I started off doing everything that our business offered. Now that we have more people on our team, I still do a little of everything but I have more time to focus on growing the business.

3. How important is social media marketing as part of your marketing strategy?

As an agency, social media marketing is a huge offering for us. Instead of building the client a website and then leaving the marketing up to them, we are able to handle everything for them which allows a consistent feel for their brand. As far as how social media works for us we use it to showcase past work we've done and to keep our followers informed of current events in the tech industry. Social media marketing is something we take seriously and try to get better each day.

4. Why did you choose Zoho Social? Which are some of the other tools you considered?

Hootsuite, Sendible, Sprout Social, Buffer. We've tried them all. The reasons we chose Zoho Social and continue to stick with them come down to 2 things. A). The simplicity of the layout and the software in general. This is NOT a "simple" software, it has robust features, but it is simple to learn and implement. B). It's perfect for an agency, like us! I love how the software allows you to break things up into brands. Some other similar softwares requires you to put all the social media channels in one big "basket" and then separate them out into clients brands with tags. With Zoho, we can add each of our clients as their own brand from the get-go and then add their social media accounts to that brand. It makes it nice to make a post for one client, then with 2 clinks be able to make a post for a different client.

5. What did you find the most useful about Zoho Social?

I would say the brands feature, but we really love the SocialShare browser extension, it's so simple to use and works exactly how I want it too.

6. What are the key challenges that Zoho Social helps you deal with?

Zoho Social helps us out sooooo much. Honestly the biggest thing it helps us with is time. It doesn't waste our time. It's not clunky or hard to navigate, it does exactly what it should everytime, and it makes it easy and fun!

Saurabh Pandey,dotConverse

We used many tools like Sprout social, Hootsuite etc,. and finally signed off for 1 full year and then again for 2nd year with ZOHO. We found Zoho social to be doing most of the activities that we need (scheduling across diverse social networks) and reports at a reasonable price.

1. Tell us a bit about your organization.

dotConverse is an award winning social media and digital marketing agency. It was started 4 years ago, after I left my job as the COO of OLX India. At dotConverse we focus a lot of strategy and analytics, and that is a huge differentiating point for us. While traditional thinking tells us to invest more on creatives, the new age digital thinking is all about strategy targeting and analytics. The digital platforms have small spaces and digital audience have small attention span, hence our focus is always on laser sharp targeting, comprehensive strategy, conversational communication and cutting edge analytics. Our client base includes Carl Zeiss, Heidelberg, Sehwag International School and Academy, Manfrotto, Motoring, Tyrone Systems, Mindbox, IIFL among many more.

2. How would you describe your role?

We are a small and agile agency and that's why despite being the CEO I have my stake in all aspects and processes of day to day work. In the last few months, our employees have become better trained and experienced, so I am fortunate to be able to delegate some part of my responsibilities. I invest my time in the following 4 areas:

  1. Creating thought leadership for dotConverse and myself in the industry in a subtle yet effective way
  2. Meeting New Clients
  3. Involving existing clients in such a way so as to impart trust for us and create educational opportunities for them
  4. Investing in our employees in terms of learning and span of responsibilities

3. How important is social media marketing as part of your marketing strategy?

As described earlier, across the 4 areas that I invest my time in, social media plays a very critical role. I use platforms like Webinars, Quora, Facebook, Twitter and Blogs to interact with our audience, most of who are opinion leaders and influencers.

We are in a services business, hence thought-leadership is the most potent way to differentiate us from competition and create trust in our potential and existing clients' minds. Social media is used to create thought-leading content, interact with our audience and distribute our intellectual content across.

4. Why did you choose Zoho Social? Which are some of the other tools you considered?

We used many tools like Sprout social, Hootsuite etc,. and finally signed off for 1 full year and then again for 2nd year with ZOHO. We found Zoho social to be doing most of the activities that we need (scheduling across diverse social networks) and reports at a reasonable price.

5. What did you find the most useful about Zoho Social?

The social outreach graph is very attractive and compresses a lot of information in just one info-graphic.

6. What are the key challenges that Zoho Social helps you deal with?

Comprehensive cross platform reporting is always time consuming. This is sorted by Zoho for us. We can plan our calendar and schedule across platform in advance and this helps us a lot during holidays.

Ian Nicholson,Channel Sales Director,BIReady Australia

The most useful feature of Zoho Social is to be able to schedule and repeat posts for months in advance. It really is a big time saver!

1. Tell us a bit about your organization.

BIReady Australia is a distributor and reseller of Data Warehouse Automation, Business Intelligence and other Information Management products. We’re based in Sydney Australia, and our leading product right now is Ajilius Data Warehouse Automation that slashes the time it takes to get your data ready for BI to 1/30th or less. We also sell Attunity Compose, Yellowfin BI and more.

2. How would you describe your role?

I run all sales and marketing activities. These days I am finding my role evolving more into that of digital marketing. I use a number methods and tools to reach my target audience.

3. How important is social media marketing as part of your marketing strategy?

Social media is of course, very important. In order to get any product or service off the ground these days, you need to create a buzz around what it is you’re doing.

4. Why did you choose Zoho Social? Which are some of the other tools you considered?

I have used Zoho products for many years now. I find the CRM and Campaigns products to be among the best for capability and value. I naturally looked at Hootsuite, but found it to be quite restrictive compared to Zoho Social.

5. What did you find the most useful about Zoho Social?

To me, the most useful feature of Zoho Social is to be able to schedule and repeat posts for months in advance. It really is a big time saver! Another feature I like is that I can create a post, and say, repeat that every other day for Twitter, and then cut-and-paste the same post to create another and then post that to Facebook/LinkedIn once per month. That way, I’m keeping a steady flow into Twitter while clogging or visibly duplicating content on Facebook/LinkedIn

6. What are the key challenges that Zoho Social helps you deal with?

There is so much noise on the internet that – particularly with Twitter – you need to make multiple posts per day. I read somewhere recently that you should post 60-80 times PER DAY! Quite simply, Zoho Social allows me to do this with ease!

Mindy Affrime,Securolytics

Zoho Social is the most comprehensive social media tool. It provides everything we need to post, research and analyze our social media presence.

Tell us a bit about your organization

Securolytics is a cutting edge IT Security firm, based in Atlanta. We provide innovative and proactive next-generation SIEM solutions. Our global team is day-in and day-out motivated by one overriding purpose- to keep organizations and businesses out of harm's way from cyber criminals and sophisticated hackers.

How would you describe your role?

I am the Director of Content Marketing and handle our messaging for online marketing such as social media, websites, newsletters, etc.

Why did you choose Zoho Social? Which are some of the other tools you considered?

We know there are many social media tools out there, but we found Zoho to be one of the most comprehensive. Zoho Social provides everything we need to post, research and analyze our social media presence on Twitter, LinkedIn, and Facebook. Plus we use Zoho CRM for corporate organization and communication.

What did you find the most useful about Zoho Social?

Well, there are a few features. Certainly, the speed with which I can publish interesting and pertinent posts to all of our outlets is important. I love that when I read something that I want to share with our clients, it only takes a few minutes and voila! Our messages have been posted. Another great feature is that we can track and analyze our messaging and see what works and what does not.

What are the key challenges that Zoho Social helps you deal with?

For any business that wants to communicate and stay connected to their clients, social media marketing is essential. The more diligent you are about adding new and exciting posts, articles, blogs, etc., the better. In this digital age, reaching your client where they are and keeping an open line of communication are paramount to a successful marketing strategy. We've been able to address these areas with Zoho Social.

Julien Noronha,Widoobiz

All the other tools we considered missed something. There are some great tools like Tweetdeck, Buffer and Hootsuite, but as a Digital Agency, we have specifics needs and the other tools didn't fulfill our needs.

1. Tell us a bit about your organization.

Widoobiz has two main activities: First, we are a digital marketing agency specialized in content creation (video/webdesign/blog posts), community management and social advertising. Then we handle an online media délicate to Startups & Entrepreneurs. We have a large audience and a great community on the social networks. Oh yes... And we are french! The story of the company started in 2010 at school. We were 4 students at the beginning. Today, we are 20.

2. How would you describe your role?

I am the CEO of the company

3. How important is social media marketing as part of your marketing strategy?

We launched this company without any money. So we had to find smart ways to be known. Social media marketing was the most powerful one. Before launching, we had a community of 10,000 people on Facebook. Today, 30% of our website audience come from the social networks. I remember those days when our coachs told us to work against going on Facebook. We had to justify that it was a real strategy! Now they contract with us to get the same community.

4. Why did you choose Zoho Social? Which are some of the other tools you considered?

All the other tools we considered missed something. There are some great tools like Tweetdeck, Buffer and Hootsuite, but as a Digital Agency, we have specifics needs and the other tools didn't fulfill our needs.

5. What did you find the most useful about Zoho Social?

The full customizable report. The capacity to switch easily between brands and great user management.

6. What are the key challenges that Zoho Social helps you deal with?

Today, we have no additional value by just manage the community and give reports to our customers. Before zoho social it was 70% of our time. Today, thanks to zoho social we can focus on what we are good at: creativity!

Michael Kokernak, Across Platforms,Inc.

From the creation of our newsletters to the distributing of these newsletters via ZOHO Campaigns — ZOHO Social helps us give our customers a 360 view of our ideas.

1. Tell us a bit about your organization.

Across Platforms (LifehacksDRTV) produces a television feed of all the popular TV commercials and infomercials, and we feed it over the Internet to over 50 television stations. In addition, we produce analytics (using ZOHO Creator and ZOHO Reports) of the 110 million television households in the United States in regards to their demographics and what they watch on TV. Across Platforms creates (using ZOHO Campaigns) a daily newsletters to about 40,000 people in the TV industry as a method of marketing our television feed.

2. How would you describe your role?

I am the owner of the company and the chief designer of our technologies.

3. How important is social media marketing as part of your marketing strategy?

Social media is important since it allows us to share our knowledge on a daily basis to potential customers through our newsletters.

4. Why did you choose Zoho Social? Which are some of the other tools you considered?

We are big believers and advocates in anything ZOHO rolls out. We have a belief that if we can dream up an improvement, chances are ZOHO is already in the process of rolling it out. Zoho Social just fits into that holistic model we have of Zoho.

5. What did you find the most useful about Zoho Social?

The integration of all the other ZOHO software products makes it easy for us to manage our marketing.

6. What are the key challenges that Zoho Social helps you deal with?

We want to be part of our customers' conversations on a daily basis. From the creation of our newsletters to the distributing of these newsletters via ZOHO Campaigns — ZOHO Social helps us give our customers a 360 view of our ideas.