How Apples & Oranges PR streamlined social media management and boosted client engagement with Zoho Social
- INDUSTRYCommunication
- TYPEB2C
How long have you been using Zoho Social?
I’ve been using Zoho Social for over 3 years now.
What solution were you using before Zoho Social, and what challenges did your business face?
Before Zoho Social, I was managing multiple platforms manually using Hootsuite and Tailwind for scheduling, and using a combination of spreadsheets and separate tools for publishing and analytics, alnd we used Canva to createthe posts. It was time-consuming and disjointed, which made it difficult to maintain consistency and measure performance efficiently.
Today, Zoho Social is our daily go-to. We use it to schedule content across platforms, track engagement, and generate performance reports for clients. The scheduling and calendar view features are absolute game changersAmore Philip
What do you like most about the product?
I love the intuitive dashboard and how seamlessly it integrates publishing, analytics, and team collaboration. It makes managing multiple platforms feel streamlined.
Why did you choose Zoho Social?
I chose Zoho Social because it offered an all-in-one solution that was affordable, scalable, and tailored for agencies. It also was included in our Zoho One subscription. It provided everything we needed to stay organized, track performance, and collaborate with the team in real time.
How do you/your team use Zoho Social on a daily basis?
We use Zoho Social daily to schedule content across various platforms, monitor engagement, and pull performance reports for client updates. It’s our go-to tool for content planning, real-time collaboration, and keeping campaigns on track.
What key challenges does Zoho Social help you overcome?
It helps us overcome content overload, time constraints, and inconsistent branding. With scheduling, approvals, and analytics in one place, we can maintain a high level of quality and efficiency across the board.
What benefits has your business experienced since using Zoho Social?
We’ve increased our publishing consistency, improved content engagement, and saved significant time on reporting and scheduling.
How does Zoho Social’s scheduling/publishing feature (or any other feature) support your content planning and publishing efforts?
The scheduling and calendar view features are game changers. They allow us to visualize our content strategy, plan ahead, and ensure timely, consistent posts across all platforms. It’s like having a bird’s-eye view of our entire content operation.