Pixellot scales and simplifies operations with Zoho’s unified platform
"They had an app for anything! Tech support, sales bots, digital signatures—even social media management. With Zoho One, we have everything we need in one place, and it just makes our day-to-day work easier."
- Industry Sports Production Technology
- Location Petah Tikvah, Israel
The company
Founded in 2013 and headquartered in Petah Tikvah, Israel, Pixellot is one of the world’s leading automated sports production platforms. The company uses AI to automatically produce and broadcast over 150,000 games each month from 40,000 venues worldwide without the need for camera operators or production crews. Its end-to-end solution includes a streaming app with live graphics, commentary, and scoreboard overlays, as well as an advanced analytics platform. Users can also edit and share highlights with friends, family, and team fans. Pixellot's solutions are used by sports organizations, production companies, clubs, universities, schools, and talent scouts globally.
The challenge
Pixellot identified a significant bottleneck in its operations stemming from its CRM system. At the time, the company was using an out-of-the-box Salesforce solution, which, despite its capabilities, was complex, rigid and not an ideal fit. Eventually, the system required a dedicated staff member for operation and maintenance. This reliance slowed down updates, created inefficiencies, and ultimately hindered the company’s ability to scale effectively. Recognizing the need for a more suitable solution, Pixellot began searching for an alternative better aligned with its objectives.
The solution
Searching for a suitable solution, Pixellot turned to Tamayo—a Zoho implementation Partner specializing in enterprise-level CRM solutions. After evaluating Pixellot's needs, Tamayo recommended adopting Zoho CRM, a flexible and intuitive platform designed to streamline customer interactions, automate workflows, and enhance overall sales efficiency. Its simplicity and customization capabilities made it a better fit for Pixellot's structure and operations.
"Zoho CRM enabled us to build a workflow that actually fits how we work. It’s simple enough for anyone on the team to pick up with minimal training." — Eran Gutman, AVP IT, Pixellot
Following a two-month implementation process, the system was deployed alongside additional Zoho products. Zoho Desk, a cloud-based help desk solution, was introduced to manage customer inquiries and tech support. Zoho Social was added to streamline social media marketing efforts.
As Pixellot integrated more Zoho products into its operations, Tamayo recommended Zoho One—a unified system that included the same applications and provided access to a comprehensive, cost-effective solution tailored to the company’s needs.
Benefits and ROI
What started as a search for a CRM to ensure Pixellot's ability to scale evolved into a broader digital transformation. From customer-facing teams to internal operations, more and more business functions have found an effective and easy-to-use software solution within the Zoho ecosystem. This shift streamlined day-to-day operations and laid the groundwork for sustainable growth as the company continues to grow, now with around 200 team members worldwide.
Looking forward
With a solid system already in place, Pixellot plans to keep growing with Zoho by adopting new features and innovations—especially around AI. The company continues to build on its current tools, enhancing performance and supporting growth without disrupting operations.