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One well-known marketing lesson from IKEA that most of us miss

  • Last Updated : March 21, 2024
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  • 2 Min Read
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Too busy to read? Here's one marketing lesson IKEA has for your business:

Sell experiences, not products. 

Here is the whole write-up for you:

If you've ever visited IKEA, there's a good chance it's because you were inspired to go because someone shared their excitement about their own IKEA visit, rather than from a TV commercial or billboard ad. Can you relate? People often like to share their positive experiences within their social circles.

IKEA isn't just a shopping complex or a store; it's an experience. Primarily selling household furniture like sofa sets, dining tables, cupboards, and more, IKEA goes beyond merely displaying pieces; instead, they create model homes where all the furniture is arranged as it would be in real homes. Letting visitors sit on a couch, watch television, arrange clothes in a wardrobe, and organize books on a shelf provides them with a uniquely immersive shopping experience; it makes them feel like they're in a dream home and want to take all of those furnishings to their actual homes.

Experiences sell faster!

If you're looking for a marketing platform to deliver amazing experiences to your audience, check out Zoho Marketing Plus: a unified marketing platform that enables marketing teams to create, collaborate, and deliver stellar experiences to customers across all channels, as well as manage the entire lead cycle from awareness to conversion—all in one place.

If you're interested in learning about the marketing practices of your favorite brands, leave their names in a comment and we'll explore and possibly write about them for you.

  • Bala

    Bala is a product Marketer for Zoho Marketing Plus. He is passionate about discussing MarTech, Customer Experience, Omnichannel Marketing, and Marketing Analytics.
    You can start a conversation with Bala by leaving a comment on any of his blog posts. 

    Bonus information - Bala likes cats, coffee, and G-shock watches :)

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