Vaishnavi Soundarrajan heads branding and marketing for Zoho in the Middle East and Africa. In this role, she is responsible for creating and accelerating Zoho's marketing strategy and brand recognition across the Middle East and Africa region. She has significant experience in event management, lead generation, branding, strategic planning, and content marketing. Vaishnavi focuses on driving Zoho's culture and products across the MEA region, working closely with local offices. A champion for women's leadership, she has strong cultural competence in leading teams across cultures and boundaries.