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Ethical issues in business: what are they and how to handle them

  • Posted on July 26, 2021July 26, 2021
  • by Afshana Fathima
women employees working in an office
Running a business comes with many responsibilities. As a business owner, you're expected to focus on growing your business while ensuring that you maintain a healthy working...
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  • 1.7K
  • 6 minutes
  • Business

How a standard operating procedure (SOP) can help you run your business effectively

  • Posted on July 26, 2021July 26, 2021
  • by Narmadhaa
A standard operating procedure (or an SOP) is a detailed, often step-by-step, instruction document on how to do something. Regardless of your business, you'll have many processes...
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A rusty artificial intelligence robot in their workshop
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  • 344
  • 8 minutes
  • Business

Artificial intelligence and why it matters for your business

  • Posted on July 21, 2021July 21, 2021
  • by Lyra Mackay
“[AI] is going to change the world more than anything in the history of mankind. More than electricity.” — AI oracle and venture capitalist Dr. Kai-Fu Lee,...
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  • 1.4K
  • 4 minutes
  • Marketing

How to bounce back from a marketing campaign failure

  • Posted on July 15, 2021July 15, 2021
  • by Afshana Fathima
People in business understand how crucial marketing is. That said, nobody can deny the harsh truth—marketing isn't easy. Even after planning for months and devoting all your time...
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A website being displayed in a laptop.
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  • 251
  • 4 minutes
  • Business

Website builder—the easy way to create your own business website

  • Posted on July 10, 2021July 10, 2021
  • by Afshana Fathima
For a business, having an online presence is no longer a nice-to-have function—it's a necessity. Sure, social media may be able to quickly boost your brand's online presence, but...
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image of a woman's hand flipping through comic books in a shelf
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  • 804
  • 6 minutes
  • Business

How to choose a CRM that'll help your small business thrive

  • Posted on July 08, 2021July 08, 2021
  • by Narmadhaa
If you've heard that a CRM is indispensable for running a successful business, then you've heard right. However, not every CRM will work for every business. Depending on your...
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image of a toddler on a stair, looking up the staircase
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  • 383
  • 5 minutes
  • Business

Mission statements: why they're important and how to create one for your business

  • Posted on July 08, 2021July 08, 2021
  • by Narmadhaa
One of the most crucial elements of running a business is telling your story to the rest of the world. It's not just about who you are and what you do, but also about what...
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image of a cat looking at chess pieces set on a board
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  • 343
  • 6 minutes
  • Marketing

12 effective marketing strategies, and choosing what works best for you

  • Posted on July 08, 2021July 08, 2021
  • by Narmadhaa
Marketing terms often make it seem like rocket science, but really, marketing is mostly common sense. You've likely heard people throwing around the phrase "marketing strategy" as...
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photo of a warehouse shelf full of unopened stock
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  • 246
  • 5 minutes
  • Business

How an inventory management app can help you track your stock effectively

  • Posted on July 08, 2021July 08, 2021
  • by Narmadhaa
Every successful retailer will attribute part of their growth to effective inventory management. This is the process of managing your stock and analysing its lifetime progress so...
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A publication for technology professionals down under. We offer opinion pieces and how-to guides on running a business in our corner of the world. Owned and managed by Zoho Corp. Pty. Ltd.

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