Handling angry customers over the phone or via email is different from social media – their comments are public and millions of people are reading them. How do you defuse this situation? Watch Raj Sabhlok, President of Zoho Corp., share his pointers on dealing with negative outrage on social media, best practices for responses and how a brand can turn a frustrated customer into a fan with empathy.
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Raj Sabhlok is the President of Zoho Corp and for more than nine years, he has been playing a key role in sales, corporate marketing, field marketing, business development, strategy and business operations (G&A). He's a frequent industry speaker on SaaS, Cloud Computing and IT Management. He's also a frequent contributor to publications such as Forbes, CIO, and Information Week.