Having a strong, well organised lead management strategy is critical for sales and can make or break a business. Your conversion rate is directly influenced by the quality of the lead management used. So, review how you manage leads with Raj Sabhlok, President of Zoho Corp., as he explains the attributes of an effective lead management strategy, the benefits of CRM, how to prioritise and distribute leads, all of which are the key ingredients for finding success in sales.

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