A guide to ensure your emails always deliver
Email is a great way to initiate the first contact, negotiate a deal, or keep-in-touch with customers. Despite the new and alternative mediums of communication always popping up, emails are…
The importance of storytelling in business
As we all know, storytelling is an essential part of regular, day-to-day communication. However, its role in the growth of business organisations remains untapped. Those in the know recognise storytelling…
Marketing in times of crisis
How a global pandemic changes the way we market As the world faces a sudden change of pace and we are thrust into the new reality of working from home,…
35 questions on implementing an actionable NPS survey
A Net promoter Score survey is a leading indicator for understanding where a brand stands when it comes to customer experience and customer loyalty. This guide will help give you a clear idea of what NPS is, how it is…
What to look for in a CRM in the WFH Era
The next James Bond movie was supposed to be released this month, ironically titled, “No Time To Die”. No one saw this pandemic coming, and it’s safe to say it…
Surviving the next big recession: What should business owners do right now?
Let us start with the obvious problems at hand. The world is facing the biggest humanitarian crisis since WW2. There are more people staying at home than at work. People…
Ingredients of customer loyalty: Customer success, satisfaction, and happiness. But what matters the most?
Summary: Customer satisfaction and how sales plays a role in it. A Walker study found that by the end of 2020, customer experience will overtake price and product as the…
6 techniques to collect customer feedback
Only one out of 26 customers will freely offer their opinions about a given product or service (Huffpost). So, when a customer’s complaint is ignored, remember that about 26 customers are…
5 marketing lessons from a pandemic
The world is reeling from one of the worst pandemics in history, and just like any tragedy, this crisis is resulting in massive economic consequences for businesses across both geographies…
Personalised sales: Five steps to earn customers for life
For any salespeople reading this, personalization needs no introduction. Outside of work, you are consumers of products and services like the rest of us. When you get individual attention and…