How Erase.com Manages Online Reputations for Its Clients with Zoho CRM

Key results:

• Two-year growth rate 370%
• Revenue growth (2021–2024)131%
• Lead attribution accuracy 70%+

The company

Erase.com and Guaranteed Removals are two affiliated brands dedicated to protecting and restoring online reputations for both businesses and individuals. The company's journey began 14 years ago as Guaranteed Removals, and over time Erase.com was established as the main entity. Initially, Erase.com focused on businesses while Guaranteed Removals worked with individuals. Today, both brands manage cases across both areas as needed.

They specialize in online reputation management and link removals and have helped a lot of people address harmful or unwanted online content. This includes a wide range of sensitive information that can affect personal or professional reputation. Content removal is their core expertise, backed by teams dedicated to helping clients regain control of their online presence.

The challenge

Having used Zoho CRM for nearly a decade, the team at Erase.com realized they weren't leveraging the platform to its fullest potential. Over time, as their marketing and sales operations became more sophisticated, they needed a more connected setup that could bring data from different sources together and offer better visibility into campaign performance.

Roque Rodon, Director of Operations, and Nicholas Lonski, Director of Demand Generation, were among the first to notice the gaps. A key challenge lay in tracking lead attribution and campaign effectiveness. Their team was running multiple ad campaigns and using different landing pages with unique forms and phone numbers—resulting in lead data arriving from various channels without a unified view. This fragmented setup made it difficult to identify which campaigns were generating the most valuable leads and where to focus their efforts. As a result, the business faced inconsistent lead quality, struggled to allocate marketing spend efficiently, and found it challenging to scale their outreach with confidence.

Additionally, reporting was largely manual. The team had to pull data from different tools to measure conversions, ad performance, and sales outcomes, which slowed down decision-making. They wanted to create a single, reliable system that could automatically capture and sync data across their campaigns and CRM, ensuring every lead and sale could be traced back to its source.

The solution

The team recognized that while Zoho CRM was at the heart of their operations, there was room to optimize how it was being used. They wanted to streamline processes, improve data accuracy, and strengthen campaign tracking—all while keeping CRM as the central repository for every customer interaction and marketing insight.

With guidance from their Zoho Account Manager, they explored how integrating other Zoho applications could help them achieve a complete, connected system. What started with Zoho CRM and Zoho Forms eventually grew into a tightly integrated ecosystem powered by Zoho One, with CRM remaining the foundation that ties everything together.

Implementation

The implementation journey at Guaranteed Removals began with one clear goal: to centralize all customer data and marketing operations within Zoho CRM and gradually expand around it to build a unified ecosystem.

The team started by refining their Zoho CRM setup to ensure every lead, form submission, and campaign interaction flowed into a single, centralized system. Zoho CRM became the foundation of their sales funnel, from capturing inbound enquiries and qualifying leads to managing follow-ups, tracking deal stages, and measuring conversions. 

The rollout was completed in phases, allowing teams to adapt gradually and standardize processes without disruption. As adoption improved and the team became comfortable with the new workflows, they began introducing additional Zoho applications to extend CRM’s capabilities and bring more customer touchpoints into the ecosystem.

Zoho CRM feature usage

Zoho CRM serves as the operational backbone for Erase.com, connecting data, workflows, and teams across departments.  Automation plays a major role: workflow rules and custom functions qualify leads, assign ownership, and automatically junk unfit prospects. This saves time, improves conversion efficiency, and ensures the team focuses on the highest quality leads.

Much of the customization in CRM is done in-house, which Roque has found easier than his past experiences. 
"I've worked with Salesforce before, but Zoho fits our needs much better. It's simple, flexible, and incredibly customizable—it's malleable, especially with Deluge code," he noted. "We can easily customize CRM workflows and features without depending on external developers."

To maintain consistency and enforce clean data practices, the team also uses Blueprint. This guides reps through predefined sales stages, ensures required information is collected at the right time, and ensures the entire process is uniform and reliable.

Together, these CRM capabilities have transformed how the team operates, turning Zoho CRM into a central, intelligent system that powers every part of their business.

Other app integrations and usages

After rolling out Zoho’s sales and marketing apps, Erase.com/Guaranteed Removals focused on strengthening analytics and data management. By integrating additional Zoho applications around Zoho CRM, they gained real-time insights and improved operational efficiency across teams.

Zoho Analytics became a cornerstone for data-driven decision-making. By connecting CRM data with sources like QuickBooks and Google Analytics, the team built dashboards to track ad performance, deal progress, and revenue trends, giving a complete view of customer journeys and campaign ROI.

Zoho DataPrep ensures data integrity by cleaning and standardizing records automatically, saving time and providing deeper insights into contract values and customer behavior. Zoho Flow integrates CRM with operational tools such as QuickBooks, automating processes like creating customer profiles when deals are marked Closed-Won.

Core marketing apps like SalesIQ, PageSense, Campaigns, and Marketing Automation remain fully connected to CRM, capturing website interactions, form submissions, and email campaigns in the central system.

These integrations enable automated lead tracking, accurate attribution, and smooth handoffs between marketing and sales, reinforcing CRM as the single source of truth.

Benefits and ROI

Centralizing data with Zoho CRM

• With Zoho CRM at its core, Guaranteed Removals has built a unified system that connects marketing, sales, and finance data. The team now tracks key performance metrics directly from CRM, including lead source, lead creation date, conversion timelines, and deal closure rates.

• Before implementing CRM automation, the team struggled to connect leads to their marketing sources. Today, over 70% of leads are accurately attributed to their campaigns—a major improvement from the less than 20% they had achieved previously.

• Workflows and Blueprints have also increased internal accountability by helping to ensure no lead is lost and that every potential follows the correct sales path.

Revenue growth

• The team is celebrating a 370% two-year growth rate and positioning it among the fastest-growing startups in the country and an impressive 131% revenue growth from 2021 to 2024.

Campaign performance and revenue impact

• CRM-driven campaigns and Marketing Automation re-engage past customers and nurture top-of-funnel leads. PageSense optimizations, like repositioning phone numbers and adding trust signals, boosted call conversions by 1–5%.

Time savings and data accuracy

• Automation via CRM workflows and Zoho Flow eliminated manual entry and reduced handoffs between sales and finance. Closed-Won deals now automatically generate QuickBooks profiles, saving hours of administrative work each week while ensuring data accuracy.