What is digital transformation?
Digital transformation is the process of integrating digital technologies—such as the cloud, IoT, AI, big data, and mobile—across an organization, in order to boost operational efficiency, improve customer experience, and expand into new markets.
What is the purpose of digital transformation?
Your customers aren’t chained to their desks anymore—they’re out and about doing business. They want solutions to respond to them intuitively, wherever they go. The purpose of digital transformation is to adapt to these changes in customer expectations and industry disruptions by integrating technology into business. Digital transformation can also be seen as an opportunity to create customer engagement across channels, seize untapped market opportunities, and fuel business growth.
Benefits of digital transformation
Rich customer experience
Digital transformation opens up omnichannel customer experiences, enabling customers to reach out via phone, chat, email, mobile app, or support forum. By leveraging digital tools, companies can provide multiple touch points, deeper engagement, personalized interactions, and even self-service for customers.
Increased business automation
Automating high-volume repeatable tasks like data entry frees up resources to work on more revenue-generating activities instead. This also enables employees to complete critical tasks like sending email alerts and billing with greater accuracy in a shorter time.
Digitizing core processes with low-code gives the power to experiment and rapidly iterate processes across the company. This enables teams to explore new and faster ways of getting work done and eventually contributes toward becoming high-performing organizations.
When you invest in a cloud-based workplace tool that allows your team to connect and access data in real time, you provide both in-house and remote employees a more agile way of doing business; one that promotes efficiency and productivity.
Essential digital transformation initiatives
Leverage BI and data analytics
Data analytics software can help you get a real-time picture of what's happening with your business, identify areas that need attention, and navigate through uncertainties by forecasting trends. This helps companies build a culture of measurement and observability that provides fast feedback on what's working well and what can be improved.LEARN MORE
Break down silos by integrating your tools
Connect the various software you use for your business rather than siloing them by department or function. Integrating all your tools to work together can simplify data management and help you streamline processes more efficiently.LEARN MORE
Bring in enterprise mobility
As more than 70% of internet traffic comes from mobile devices today, CIOs are placing mobility at the center of their digital transformation strategies for enterprises. Investing in enterprise mobile solutions helps companies deliver user experiences that are simple, personal, and smart.LEARN MORE
Harden IT security and governance
Any digital transformation project must enforce data security into a company's core processes. Investments in transformative technologies can become meaningless if a company's data, customers, or other vital assets are not secured.LEARN MORE
Encourage citizen development
Digital transformation is an enterprise-wide effort, and a lot of customer knowledge is tied to your employees. Incorporate this knowledge to create apps that provide next-level customer experiences.LEARN MORE
If you don't want to let go of the current software you're using, then you might want to try legacy modernization. It's the process of upgrading or improving an enterprise's existing digital platform with the help of a modern solution. This merges the strength of your old business applications with updated technologies, to build a more powerful platform.LEARN MORE
Strategies for implementing a successful digital transformation
This guide offers concrete steps that help you to:
- Develop a vision and strategy for digital transformation
- Build your digital team
- Deliver your first set of applications
- Measure the success of your digital transformation
- Foster a culture of digital innovation at your company
Real-world examples of digital transformation
Digital transformation in telecom
Africa's telecom giant, MTN, gains a competitive edge by fully automating its procure-to-pay data managementLearn how
"We made sure that there were built-in workflows to actually force the user, when they would put in the data, so the data would be smart, harmonized, and ready to analyze immediately, without the user having to do any manual work."
Laila Kakar Senior Data Analytics Manager, MTN
Digital transformation in aviation
Air Rail doubles revenue after digitizing its air plane fleet operationsLearn how
"We operated in just 3 airports in Spain, and now we have a presence in more than 30 airports in 5 European countries."
Cesar Viteri CIO, AirRail
Digital transformation in healthcare
Ireland's largest maternity hospital embraces digital transformation to effectively maintain their quality, risk, and patient safety recordsLearn how
"The ability to go paperless, the ability to streamline, and the ability to have reports on our apps—if I’m away from my desk, I just go on to the app on my phone and I can look at whatever I need."
Dr. Luke Feeney Director, NMH
Digital transformation in manufacturing
Olive oil manufacturer boosts profits by automating every stage of their manufacturing processLearn how
"Our customers can trace the product at every stage of production, like which orchard the olive oil was produced from, when it was harvested, what the manufacturing time was, the yield ratio, and tons of other data."
Mehmet Ozkan, Proprietor, Ozelia
Launch your digital transformation faster with Zoho Creator
Zoho Creator is a low-code platform where you can build applications for any digital transformation project. Designed for speed, agility, and adaptability, Zoho Creator is a powerful tool that helps global companies deliver new applications to keep up with or disrupt markets.TRANSFORM NOW
Try the platform that transformed these brands
Low-code features for 10x faster development
Zoho Creator comes packed with a wealth of prebuilt components for core app functions—and they can be reused as often as needed to develop different solutions more quickly.
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Massive scalability and enterprise-grade security
Over 60 million users worldwide trust our cloud for data security and performance.
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"In a single day, I was able to log in, get acquainted with the platform, and develop a complete prototype of a self-service application for our rented fleet customers."
César Viteri, CIO, Air Rail
"From being the backbone of our business to being a testing ground where we could try out and deliver new features for our customers, Zoho Creator has everything built in."
Nikhil Pandey, Product Manager, CredR
No DevOps required
"Zoho Creator allows us to switch off our systems here on a Friday evening and then switch them on in our new hospital on the following Monday without any ICT infrastructure needs."
Dr. Luke Feeney, Director, NMH
"One of the huge advantages that Zoho Creator presented us is a beautiful scaling model, where you can literally start with one user and one small application. You can gain success with that little $10 commitment and get bigger and bigger. We really could not do that with any of the other platforms."
Shelby Spencer, CTO, Briotix