S.u.b.s.c.r.i.b.e.r.s! It’s the term that forms the heart of email marketing. Every business that performs email marketing relies on their target audience, a.k.a the subscribers for all their engagement programs. With the ongoing buzz about the General Data Protection Regulation (GDPR), email marketers need to throw some special attention towards their subscriber relationships. While subscribers’ data is still considered to be the key for delivering targeted email campaigns, the concentration now shifts to how this data is curated and managed.
As an email marketer, your focus now would be largely on collecting your subscribers’ data, processing data as per the norms, storing data securely, and making provisions for transfer of data. But will doing all these be as simple as putting them in words? It will, but only if you follow some essential steps and avoid a few other activities.
Here’s an infographic that gives an idea of the things an email marketer must and must not do, to comply with the GDPR.
We hope this infographic gave you some idea on how email marketing should be performed once GDPR gets ratified. Do share your thoughts in the comments section for we’d like to hear them all.
In case you’ve missed out our earlier GDPR-related materials, here are the links: