We've heard you, we've delivered, and now it's time for the big reveal — Zoho Social now supports Facebook Groups for you to publish and schedule posts right from your publishing dashboard!
There's no doubt on how Facebook Groups can be used as a great platform to connect and talk to people with shared interests. Even better if you're running or part of a Facebook Group for a business! There's plenty of opportunity to build a community, position your brand, find new prospects, and more with the rising popularity of Facebook Groups. Also, with the steady decline of organic post reach on Facebook - marketers have turned to Facebook Groups to build unique communities for their Facebook Pages and engage in authentic conversations.
If you haven't already created a Facebook Group, you can always consider creating one if you already have a strong follower-base and/or you're looking to build a dedicated community for your connect with a target audience. Here's all you need to do:
1. Create a group- Click the arrow in the top right of Facebook and select the option Your Groups and then click Create Group.
4. Track engagement - You can always check your engagement stats from Group Insights.
As a Facebook Group Admin, you can also link any Group to your Page, so your followers can be posted on what you're interested in. You can also join a group you're interested in, depending on the group's privacy settings.
So, what does this mean for you as a Zoho Social user?
1. Connect and Authorize a Facebook Group to your Brand
If you're a Facebook Group Admin, you can go ahead and connect a Facebook group that is associated with your profile and authorize Zoho Social to manage it for you.
2. Publish and Schedule away!
Connect with like-minded people on your Facebook Group by publishing and scheduling posts from the New Post box! You can choose to repeat important posts and announcements that you may want to reinforce to your audience once in a week or month. To maintain a consistent posting schedule for your brand community, you can also set up unique publishing queues or bulk-schedule a large volume of posts in advance to reach your audience on a preferred date and time.
When you post to a Faceboook Group, Zoho Social will publish the post on behalf of the Facebook profile you've connected.
We hope you make the most of this feature to engage and grow your brand on Facebook to build a strong community! You can always count on our help guide to learn more about configuring your Facebook Groups on Zoho Social.
We’re always looking to improve this integration with your feedback and suggestions. If you have any questions, comments, or ideas to share with us, feel free to tweet to us @ZohoSocial or reach out to firstname.lastname@example.org - we're listening!