Over the past month, tens of thousands of college students across the United States earned their associate’s, bachelor’s, master’s, or doctorate degrees. And after the graduation celebrations die down, these students will each begin pursuing a profession in a number of different career fields.
So what does this mean for you as a small business owner? How can you capitalize on these young, energized and passionate young adults?
A number of graduates will begin working for large companies because these businesses can offer enticing salary, benefits and security packages, as well as opportunities for advancement. As a small business owner, it may seem impossible to compete with larger companies in order to recruit top talent from the class of 2013.
One challenge facing small businesses is a simple lack of information for these graduates about the benefits of working for a small company. And while you may not be able to offer incentives big companies can offer, recruiting graduates can be simpler than you think with the right strategies.
1. Have Good Relationships with Local Schools
The importance of a college education is much more than just making good grades in order to graduate. It is also about having opportunities to network with businesses in the area. Students value the opportunity to network with potential employers. By establishing good relationships with local college and universities, these school can keep you connected with students who are close to graduating or have just recently graduated. This can also keep you informed on when the schools are hosting job fairs so your business can attend.
2. Use Your Size as a Benefit
Big companies have the brand name and look glamorous, but they aren’t always ideal for a graduate’s first job. At a small company, an employee can have the opportunity to get exposed to a number of different areas of the business as opposed to one department or task. They can also attend important meetings, communicate and connect with team leaders, directors and even the CEO on a daily basis — an opportunity that wouldn’t be possible at a larger company. (For example, here at Zoho, we all have the opportunity to reach out and speak with CEO and co-founder Sridhar Vembu whenever we want).
3. Talk About Your Company’s Culture
One of the most important aspects of a job for recent graduates is not necessarily the salary and benefits. It’s the work environment and culture of the company. Millennials want a job they enjoy going to on a daily basis at a company with a culture and personality that fits their own . Make sure graduates understand they are free to be themselves at your company and emphasize how the company values hard work and dedication. This can go a long way in recruiting talented and excited graduates.
4. Look at Students Before They Graduate/Offer Internships
There are a number of resources available for companies to begin looking at prospective employees before they walk across the stage. Use alumni networks, the local college career centers and offer both part-time and full-time internships for students. One of the best ways to avoid competing with other companies for a graduate is to establish a relationship with the student before he or she gets their diploma. Many students go on to work for the company they interned for during school, so don’t underestimate the power of an internship.
5. Place Importance on Your Online Presence
Finally, focus on creating a strong online presence for your company. From a visually impressive website to social media networks like LinkedIn, Facebook or Twitter, millennials want to know they are working for a tech-savvy company. Make sure your website has engaging content and visually impressive videos that attract young candidates. You can also utilize social media to post ads and highlight job opportunities at your company.
Believe in Your Business
You don’t have to be a large company to recruit the top talent from the graduating class of 2013. By implementing the above strategies and remaining confident in your company and company culture, there is no reason you cannot find talented, passionate and hard-working millennials who can help build your company on a daily basis.