Announcing session recording, form analytics and goals in Zoho PageSense

Eight months after launching PageSense and tracking more than 35 million visitors, we're happy to release the most requested feature from our users—session recording. Along with session recording, we're also transforming PageSense into a complete conversion rate optimization platform with the inclusion of goals and form analytics.

 Track | Analyze | Optimize

All the features in PageSense are now listed into the corresponding phases of a CRO process. Track your website visitors, their actions, and where they drop off using our all new goals and funnel analysis. Analyze visitor behavior on your website using heatmaps, form analytics, and session recording. Optimize your website conversions and deliver a personalized user experience using our A/B and split URL testing features.This helps users streamline the process they need to follow for delivering effective optimization and UX.

Session Recording 

As one of the most sought after features, we didn't want PageSense's session recording to be the same as every other session recording on the market. Here's what we came up with:

  1. See exactly what your visitors see - PageSense will be the industry first to deliver an exact recording of visitor actions, including navigation between different tabs and pages within the browser. This provides better clarity on how your website or application is being used by visitors. For example, if you have a set of products, you can see the order in which the user browsed them and compared their different aspects, and then identify the key aspect that lead either to a conversion or a drop-off.

  2. Goals in session recording - View the business goals achieved by visitors in recordings, and derive insights from them. For example, you can check users who abandoned carts, downloaded the white paper, filled in a form, and more.

  3. Advanced segmentation - Have thousands of recordings? PageSense provides you with a built-in option to slice and dice them based on various criteria, such as entry page, exit page, pages visited, and goals achieved.

  4. Advanced targeting - Choose a segment and record only the visitors from that segment. PageSense has a default set of options, like organic traffic, social traffic, paid campaigns, and desktop traffic. You also have options to create your own audience segment, with 13 different types of customizations.

  5. Masking sensitive data - PageSense doesn't record or store any key stokes and we provide the option to mask sensitive or PII information on your website by using the "privacy" option when creating session recording experiments.

  6. APIs for session recording - PageSense's Identifier API can be used to map a recording to a visitor with metadata, like their email address or name.

Session recording in PageSense also supports recording in single-page application(SPA's) and pages behind login sessions. This opens avenues for using session recording to optimize the user experience to web applications, as well.


Goals in PageSense help you measure and track all the business goals on your website. They can be sign-ups, subscriptions, downloads, product purchases, cart abandonment, and more. You can configure any goal on your website and PageSense will report the metrics for them. These goals will be automatically mapped to your session recordings and visitor segmentation.

Form Analytics 

Form analytics helps users track and analyze visitor interactions on website forms. This helps to identify how many visitors start interacting with the form, how many visitors convert, and which field has more interactions, corrections, and drop-offs. You can also identify which fields visitors are hesitating on, to help you optimize the form and improve conversions. 

Attention Map 

Attention map is a new inclusion to the heatmap feature in PageSense. With attention map, users will now be able to identify the average amount of time spent in each and every fold on the website. The combination of heatmap, scrollmap, and attention map will provide insights for you to determine the information your visitors are looking for on the website.


Yes, PageSense is GDPR-compliant for all new additions to the product. We've also added the option to use banners to display information for visitors about the use of cookies for recording their actions.

With all these additions, PageSense has truly transformed into a complete CRO software platform, to help users optimize and improve their conversions.

And don't forget—we're always working on new and exciting enhancements to PageSense! Watch this space for all the updates. Meanwhile, try out PageSense and reach out to us with your requests and feedback. We can't wait to hear from you!

Sign up for PageSense now and get 40% discount on monthly pricing for annual subscription.


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