Introducing PayU for Zoho CRM


With increased digitization in India, many small and large businesses are now looking for online payment solutions to provide seamless online payment experience to their customers with minimum transaction errors, faster settlement, and competitive rates.

For the first time in India, Zoho CRM has partnered with PayU, India's leading payments solution provider to facilitate the ease of online payments, reconciliation, tracking and faster settlements to Indian businesses. Zoho CRM is the first CRM to integrate with PayU's payment solution. To learn how our newly launched PayU and Zoho CRM integration can help you improve the payment process and experience, read our Q&A with Ajay Pal Sethi, Head of Partnerships at PayU.

Why do businesses need payment services?

Once the sales stage reaches its final phase, it’s important to be diligent with invoicing and collecting customer payments to close the deal. Unfortunately, sending an invoice and immediately collecting the payment is not always how the story goes.  

Payments are a critical and integral part of any business. The evolution from cash to digital payments has revolutionized industries. However, some businesses still rely on traditional bank transfers to collect payments from their clients by sending them bank details and requesting a NEFT transfer/cash payment to be made corresponding to the invoice. There are multiple issues with this model, including value mismatch due to human error, double entry of information on the CRM, no visibility of the status of payments, and a waste of resources to carry out offline transfers.  The best way to avoid all these issues with minimum effort is to enable digital payments.

What are some of the biggest challenges that salespeople have with respect to payment services?

Disorganized invoicing, relying on traditional payment instruments, dreaded data double entry, payment value mismatch, and tracking payment collection from several customers on treaded emails is a struggle for most salespeople. As a sales representative, having to send the bank details to your clients and then coordinating with the finance team via a tracking sheet and awaiting the customer’s payment confirmation is an anxiety-ridden experience. This is where Zoho CRM’s integration with PayU adds payment collecting capabilities directly from Zoho CRM dashboard to help you be more efficient with sales flow, and ultimately close the deal. Currently, PayU integration for Zoho CRM is available only in India. The PayU Payments extension for Zoho CRM solves these issues.

What is PayU? 

PayU is a global payments company and India’s leading payment solution provider. PayU develops payment solutions for SMBs and enterprises and provides services for the country’s largest names, including Flipkart, Myntra, MakeMyTrip, Indigo, and Amazon.

How do PayU and Zoho CRM work together to tackle these challenges?

PayU and Zoho CRM have come together to provide an integrated payment solution that is seamlessly built into Zoho CRM. This extension enables Zoho CRM users like you to send out payment links from Zoho CRM and directly collect the payment to your bank account. Additionally, you get to track the payment status of all your invoices from within Zoho CRM. This also enables your customers to pay via any payment mode: debit card, net banking, UPI, credit cards, and wallets.

What's unique about PayU? 

PayU has developed a unique payment experience for Zoho CRM users by creating a Payments tab and Payment Tracking tab inside Zoho CRM. The PayU systems are the most robust payment system in the industry and have 12% better success rate than all other payment gateways. Additionally, PayU provides very competitive transaction rates to Zoho CRM users.

What does the workflow look like for the sales end user?

Zoho CRM users can now connect PayU to Zoho CRM and start sending payment links via email or SMS against the customers’ invoice, accept payments right from the Zoho CRM dashboard, and even track the status of these payments in real time right on the Zoho CRM dashboard. Integrating PayU and Zoho CRM is easy. Just follow the steps below:

  1. Install the PayU Payments Link extension from Zoho Marketplace

  2. Create your PayU account from Zoho CRM

  3. Send the payment links to customers you need to collect payments from

  4. Track the status of the payment from within your CRM

  5. Once the payment is made, close the deal on your CRM

  6. The finance team can track all the payment statuses from the Invoice History page

Is the integration difficult to set up? 

No. The extension integration takes 2 minutes to set up, and PayU account creation takes 5 minutes. You will be up and running to collect payments from within your CRM in less than 10 minutes.

How do salespeople benefit from choosing PayU as the payment service for Zoho CRM? 

PayU, when integrated with Zoho CRM, makes the payments process a fundamentally better, more convenient, and frictionless experience. Seamlessly integrated into Zoho CRM, the PayU payment solution simplifies payment collection for sales teams and the finance admins tracking the payments and also delivers enhanced value to customers and businesses alike. The PayU extension for Zoho CRM enables you to send payment links from Zoho CRM and collect the payments in your bank account. Additionally, you can track the payment statuses of all your customer’s invoices from within your CRM. This eliminates the error-prone administrative task of recording the payment in Zoho CRM. The extension enables your customers to pay via any payment mode: debit card, net banking, UPI, credit cards, and wallets, further simplifying the payment experience. With the integration, you can complete the entire deals process online—right from creating professional quotes and invoices to sending out payment links and collecting the payment.

Try PayU for Zoho CRM

Work smarter by adding new capabilities to Zoho CRM with business solutions from Zoho Marketplace. Explore Zoho Marketplace >


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