5 tools to scrub your CRM data clean

Dirty or rogue data in your CRM is a gift that keeps on giving, and not in a good way! Dirty data is a mix of incorrect, invalid, and duplicated data, and its cost to organizations is alarming.

A company’s yearly income is not the only thing that gets wasted due to bad data; dirty data can also render your sales and marketing efforts ineffective. You’re basically channeling resources into a prospect who will never even see any of it. That doesn’t sound very worthwhile, does it?

Give your CRM data a deep clean

To keep your CRM data squeaky clean, purging all erroneous details and duplicates isn’t a one-time activity. It needs to be done periodically to ensure that you have the right data to generate quality leads and your messaging is reaching the targeted people. Here are 5 tools that you can use to get your Zoho CRM data organized and keep it that way.

#1  Phone Checker  

Automatically verify the authenticity of phone numbers in Zoho CRM. The extension validates phone numbers for the correct format and authenticity and defines and sets the country field.

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#2  Email Checker

Check email addresses in Zoho CRM modules for correct spelling, confirm they actually exist and determine whether they are temporary email addresses.

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#3  Email and Phone Checker

Validate both email addresses and phone numbers for typos, authenticity, and existence in the Contacts and Leads modules in Zoho CRM.

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#4  Address Cleaner

Clean, format, and separate leads’ addresses that are misspelled, incomplete, or in a single line using this extension.

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#5  Zerobounce Email Validator  

Want to give your email database a real deep cleanse? This extension can help you reduce bounces, complaints, and spam caused by invalid or incorrect email addresses. It scrubs your email addresses to improve your email reputation, increase email deliverability, and obtain higher rates of opens, clicks, and conversions.

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With the right tools, you can automate and outsource your cleaning, so that you can focus on closing deals.


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