3 reasons to add Digital Asset Management (DAM) to your sales toolkit

This is a guest post by Pics.io.

Almost any company or organization can get value from using a digital asset management (DAM) solution. Sales agents in particular tend to benefit from a DAM platform because they are often weighed down by challenges like managing leads, finding the assets associated with each customer, and constantly updating contact and lead information.

If your salespeople have the tools and capabilities to act quickly and in a focused manner, they are much more likely to capture the interest of prospects and sell more. There are several areas in which digital asset management can be beneficial for the sales team.

#1 DAM provides quick access to marketing collateral  

Sales representatives often have to make a presentation on the fly, so having access to brand assets whenever they are needed is critical. This is where a DAM comes in handy. They can grab use cases, booklets, brand books, and presentations on the go and share them with a prospect or a distributor. Meanwhile, the central sales office works with marketing to ensure that the brand assets get used appropriately and by the right people to maintain brand consistency.

A digital asset management solution guarantees that the sales team will have access to the latest version of the marketing collateral. Hence, they will provide new and existing clients with the right materials at the right time. You do not have to spend a day searching for the right file.

#2 DAM makes sales efforts more effective  

With DAM, salespeople can quickly find and distribute valuable content to help personalize and reinforce their sales pitch. Simply put, a digital asset management solution helps your sales team to be more effective at selling. It does this by providing your sales team with quick access to appropriate resources at the right point in the buying cycle. Digital asset management can provide salespeople with a vast library of sales materials, so they can select and distribute the material that's most relevant to the prospect they're working with.

#3 DAM supports each stage of the buying cycle  

Giving sales prospects the appropriate takeaway content is also an effective way of making your sales process more effective. For example, we at Pics.io make records of our demo calls with prospective clients. These demos are placed into the specific collection within the system and are regularly reviewed.

Such an approach helps the sales team to improve the quality of future demo calls and increase the paid conversion rate. For example, if some information was not accurate during the call, the sales manager will follow up and correct his answer. Besides, it is possible that the client who took part in the demo has some colleagues who will be interested in the DAM solution. In this case, the client can just share the record with them.

This could be not only a demo, but a case study from a similar client, a completed proposal, or the presentation slides from your meeting. The salesperson can look back on the content and gain valuable insights to persuade the potential lead to make the final decision.

Leveraging Pics.io’s digital asset management integration with Zoho CRM

Let’s say you want to review the last demo call with your prospective lead. You communicated some time ago and the client has returned to discuss the subscription options after their free trial. Sure, you could search across the demos performed in recent months and find the one you need, but do you really want to spend valuable time on that? And what if you had that call three months ago, the client returned, and you do not remember where you have placed it? Sales professionals want their deals completed and do not want to waste productive searching across various assets.

The Pics.io integration with Zoho CRM can help with this. It allows you to easily access digital assets from your Pics.io library and attach them to specific leads in the CRM. As a result, you can have all assets centralized for each customer, easily access them at any time within the CRM, and search across assets belonging to each specific lead. Now when a salesperson finishes the new demo, they can easily attach it to the lead in Zoho CRM and access it at any time.

This integration eliminates the drudgery of long searches for the required information about prospective leads or current clients. Save valuable time and energy for your employees with the Pics.io integration with Zoho CRM.

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