Om Malik's blog carried a guest column on The Power of URLs.
As we all know, the URL is a powerful and extensible conceptâ€¦ it represents the most fundamental element of the web and it continues to grow in breadth and depth of its utility.
People rely on names or URLs in the blogosphere. And it doesn't end just with blogs, for, podcasts, photos, videos, and as the writer mentions, profiles on social networking sites of a particular blogger too are being followed by readers or readers.
As a tangent,
Aggregation can now be customized, and it can be done by machine.
Most bloggers link their Podcasts, Videos, Comments, Tags pertaining to them and just about anything they've contributed to the web, and so blogs really aren't just what blogs were intended to be; they are more like Portals.
So there is News, Commentary, Opinion and Links that stand testimony to arguments, Audio, Video and a whole community of several readers who religiously follow those. Astonishing what a few random alphabets are capable of!