There is no doubt about it—your 2022 business marketing strategy should definitely involve Instagram.
Instagram offers essential features, such as advanced analytics indicating which posts perform best. You can use the shop function for e-commerce success, drive traffic from your Stories, use the link feature to connect followers to your landing pages, and so much more.
Want to go viral?
What is the secret to virtual growth on Instagram right now? The answer is Reel videos.
The reason your Reel videos have the potential to go viral is that they are not limited to being viewed by your followers. Anyone can view your reels from the Reel tab on the Explore page if your account is public. That means your reach potential is endless!
7 Tips to ensure your Reels are favored by the algorithms:
Use creative tools like text, filters, and camera effects.
Have vertical dimensions
Use trending audio
Avoid low-resolution content
Prioritize entertaining and fun content. This usually leads to more shares, which signals well-performing content to Instagram.
Encourage users to click the link in your bio. Instagram considers clicks a successful call-to-action strategy.
Find your niche and post consistent content. The more active you are, the better.
Remember, it is essential to use relevant hashtags in your Reel caption to increase the chances of attracting desired accounts to your content.
Optimize your Instagram account with daily Stories
Since Stories have a limited life span, people perceive Story content to be more raw and authentic compared to planned feed posts. Story content also triggers the natural human fear of missing out since they disappear in 24 hours. Because Stories often contain live content, viewers can feel more involved and see what is happening in real time.
Moreover, Instagram Stories has multiple features to help you draw viewers’ attention, tap into their interests, and convert them to engaged followers. Plus, if you have a following over 10,000, you can use the Swipe Up option to drive immense traffic to your website and increase user engagement.
Gain results with influencer content
According to the State of Influencer Marketing Benchmark Report 2022 conducted by the Influencer Marketing Hub, "Instagram was used by nearly 80% of the brands that engage in influencer marketing." The report predicated that 2022 would be the year when influencer collaborations would be more robust, more diverse, and more purposeful than ever.
Now would be an excellent time for you to consider which influencers relate to your brand and can offer beneficial content collaborations.
Entice viewers with Instagram Live
To add a competitive advantage and compete with Youtube, Instagram has recently added a feature where the host can appoint a moderator for live sessions. To make the experience more professional and organized, the moderator will be able to report comments, remove viewers from the stream, and turn off comments for a specific viewer.
Did you know that all your followers get a notification when you start a live video? This is another reason live videos usually perform well, as people who had no intention of viewing your page may click on the notification and start watching the video. If they enjoy the content, chances are they will visit your Instagram page.
Live videos are a great way to engage with your audience in real time, and you can even invite an influencer to join in on the conversation. What is the best part about this? All the influencers' followers will also get a notification that they are live with you! Again, if the video is well-received, it is likely that some of the influencers' followers will follow you in return.
Now go and perfect your Reel, Story, Live video, and influencer marketing strategy and watch your Instagram follower count grow!