When you visit Amazon.com, the customized page that is served touches around 300 sub-systems each connected through APIs. This is the web architecture where each individual sub-systems talk to each other offering a unique integrated experience.
Do you have a similar system for your business? Does the software in your business talk to each other?
This is one of the problems we typically see in businesses where multiple applications are deployed for each need/department and these apps don’t talk to each other resulting in data being trapped in silos. This is typically the case because each of these applications come from different vendors and they are not integrated well with each other. If you are an Enterprise, I guess you have the money to spend to integrate these individual systems. But if you an SMB, you are probably out of luck.
This is one of the key values we bring to the table. At Zoho, we offer a broad range of apps to run your business online. Zoho is evolving to become a well integrated suite to run your business. Because these are SaaS applications, integrating them is fairly easy compared to integration between on-premise apps.
Our Email integration with CRM is a good example of what we are trying to do. There are several other integrations we have been working on to knit together productivity, collaboration and business applications. As we have a broad portfolio of apps, the integration possibilities between these apps are endless. That said, we are not restricting these integrations between our apps. We are integrating Zoho Apps with other external systems as well.
As always, we’d like to hear from you the kind of integrations you’d like to see in your business.