many corporate websites have you seen featuring customer quotes on the
home page? How about those quotes in press releases we see every day?
The quotes we see day to day from websites to press release are
obviously 'processed' by individuals or teams before they show up
publicly. They obviously are highlighted because the quote conveys
something good about the company.
question is, how authentic are these quotes? How many times did you try
to contact the person who was quoted on a website or an article or a
When a customer or a user is
willing to say something publicly, that becomes a quote. When this user
automatically compresses his opinions to less than 140 characters, it
is even better. This is basically what a tweet is. A Tweet is a quote
because it is a public statement coming directly from the user with no
marketing polish around it. While a quote becomes public after a
company approval, a tweet is the opposite. The best part is, you can
contact the person quoted for a followup discussion.
this in mind, we list tweets from our users as quotes. Obviously, we need an application to do this,
so what better application platform than Zoho Creator to build
something like this. So we quickly created a creator app that lists user's tweets on Zoho. We will soon publish this app in our marketplace.
can you imagine seeing something like this on a press release or a
website? But that is what makes it authentic. Because this is a tweet
coming from a live user, you can respond for a followup conversation.
This actually makes a Tweet better than a Quote.