For years now, forward-thinking businesses have been using CRM to handle their client relationships and boost their business.
With the radical changes the COVID-19 pandemic has made to the economy, many businesses are realizing that they have been underutilizing the capabilities of their CRM software. In the face of pressure to sustain profitable growth in difficult times, more and more businesses are looking for ways to get more out of their CRM to increase their sales efficiency and personalize the customer experience.
As customer-centric thinking is becoming the norm, integrating a payment gateway with your CRM has never made more sense. Organizations can improve their customer journey by incorporating payment information as an integral part of the customer’s data inside a CRM. Integrating a payment gateway allows forward-thinking businesses to:
● Tailor the payment experience to your customers’ expectations
● Gain real-time actionable insights to make data-driven decisions
● Generate new competitive advantages
● Grab every chunk of additional market share by increasing your operational efficiency
How? While CRM stores all your customer interactions, campaigns, sales automation, and target customers, a payment gateway opens avenues to smooth sales and premium billing. By integrating your Zoho CRM with a robust payment solution like Razorpay, you will be better equipped to close deals faster and partner with a wider variety of customers. It also helps you keep a close watch on large invoices and billing without falling prey to fraudulent transactions and scams.
With a massive increase in online payment methods, there’s a much greater risk of things falling through the cracks if you don’t have the right system to associate your incoming payment with the relevant customer record in your CRM. Connecting your CRM system to an online form builder like Zoho Forms and automating your sales process can significantly reduce the risk. Razorpay’s Payment Gateway can be easily integrated with Zoho Forms, providing your online visitors with an easy way to submit information and make payments easily.
You can now easily use Razorpay Payment Links to send payment links and cancel payment requests directly from the Invoices module in Zoho CRM. This feature also enables reps to resend payment request notifications from Zoho CRM and see automatic payment status updates from Razorpay in Zoho CRM.