Webinar recap: Email designs to create perfect email campaign

An email’s design determines whether it will be accepted among the recipients or rejected. The design can add value to the email if it resonates with the tastes of the recipients. It can spell misfortune if the email’s design triggers spam filters or is considered inappropriate. Be it images, fonts, colors, or layouts, email-designing adds the necessary ingredients to make your marketing approach more meaningful to the eyes and minds.

Today’s webinar recap will talk about, ‘Email designs to create perfect email campaign’.  Check out this webinar video and learn more about email campaign designing.

With this recap we will look back at the important points of discussion from the webinar.

 How does Zoho Campaigns ensure that all templates are responsive? Are they in fact all responsive?

Yes, the templates are responsive. You can send a test email and check how it looks in different mail clients. Our responsive templates fit in both mobiles and desktops.This is done keeping in mind that many people nowadays open emails from different devices.

Zoho Campaigns offers responsive templates that have the standard width of 600px for desktops. It also has 320px for vertical view and 480px for horizontal view in mobiles.

Can I use bright colors in my email template?

A2: Yes, you can use bright colors in your email template, but we advise doing so very carefully. You will have to research about the occasion and the purpose of your email. Smearing the email template with fonts of different colors or making the template excessively colorful might attract scrutiny from inbox service providers.

Sometimes colors can be pleasing, while other times they can not work well with email recipients. Always use colors fit for the event, product, and brand. If you are communicating in a B2B email, try to keep it plain and simple. If you are sending an email to a client you know well, you can experiment with colors, but do so judiciously.

For a better understanding of color patterns, check out different versions of color wheels from the internet. Try to maximize your impact while keeping in mind the dominant brand color. Aim for different combinations that are pleasing to both the eyes and the ISPs.

Are the fonts provided in Zoho Campaigns supported in all email clients? When should I know which font to use?

A3: The fonts that are given in Zoho Campaigns are supported in all the mail clients. As a general guideline, serif and sans serif fonts are much easier to read and should be the main fonts you use, especially when your email content contains a lot of text. Display fonts work well as headings often leading the readers to the main content. These two styles of fonts should make up a majority of your email content. Other fonts, like those listed below, should be used with extreme discretion. Otherwise they can come across as too informal and affect the seriousness of your brand.

Handwriting style of font is casual in its appearance and can work for conversation with long-known contacts. It can sometimes work well in promotional emails too, but, again, it should be used sparingly, allowing serif and sans serif fonts to carry most of the messaging. Monospace, on the other hand, is a style emulating typewriter-style imprinted letters, so you can use it in case you want to provide equal spacing between letters throughout the email.


Do all the responsive templates auto-adjust the images to maintain the formatting?

 Yes, they do auto-adjust when viewed in different mail clients. The image width is automatically adapted in accordance to the different devices and platforms.

When should I use which layout?

 Email layouts for different scenarios:

  • Pyramid layout for scenarios where a hero image or an attention-grabbing element slowly conveys the messages and leads the viewers to the CTA.

  • Inverted pyramid works best for discounts and coupons where the breadth of email elements slowly narrows down.

  • Z pattern layout can be chosen for newsletters where images and words can both be accommodated.

  • Divisions are also very helpful for newsletters as they can allow the sender include more images and text.

Are there plans to add more GIF images and pre-designed templates to Zoho?

Yes, we’ll be adding more pre-designed templates frequently and during the holiday season.

Can we use the divisions option in Zoho Campaigns for text wrapping?

 Yes, you can use the columns option to achieve text wrapping in your email template. Divisions will help you put images and text together, accommodating more content  if you intend to.

 How important is it to personalize the subject line instead of the mail body?

A8: It is equally important—you can use the merge tags in the subject line to show the necessary information. Personalization on all levels should be achieved. This will sustain the interest of the reader from the time the email appears in the inbox until the time it’s read and action is taken.

Does an HTML template work for lead generation, or can only a text template help in this case?

HTML and plain text emails both work effectively if used as per the requirements. While they both help in lead generation, HTML templates make an email more visually enriching.


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