Prason loves to tell stories. He is actively involved in brand positioning, demand marketing and devising growth hacking strategies at Zoho, focusing mainly with managing the marketing functions of Zoho Cliq. He has been blogging close to two decades under his pen name "Chronicwriter". Prason is also an independent musician who can be seen playing in gigs and busking in his neighbourhood. He is an avid reader and a productivity hacker and his life revolves around his wife and his two kids.