Case Study: How Zoho Analytics Helps Optimize Globo’s TV Programming

Globo, which is currently the largest commercial television network of Latin America and the third-largest in the world (after CBS and NBC), uses Zoho Analytics to analyze viewership data about videos and TV shows in its TV and cable TV divisions. Globo is watched by an estimated 120 million people daily.

Here’s what Alexandre Oppermann, Globo’s Business Intelligence Co-ordinator – Web Analytics, had to say about Zoho Analytics:

Using Zoho Analytics, we generate reports and dashboards that reveal the daily and monthly views of each show and video in its TV and cable TV divisions. Currently, Globo has 40 people actively using Zoho Analytics to report against 8.5 million rows of data. And this data set is growing continuously as we aggregate more data everyday.

Compared to our earlier solutions, Zoho Analytics gives us flexibility. We can give access to all the data and reports, and our users can do whatever they want. A lot of manual work that we were doing before, we aren’t doing anymore. And that’s increased the productivity of everyone, especially us.

Analyzing the various data that your business generates will give you good insights about where you stand. The metrics can be from a wide spectrum. Say, your sales across different regions, the money you spend on different marketing channels and the subsequent returns, the number of support tickets you receive, the number of calls your support reps receive/make, the traffic that your website pages get etc. Zoho Analytics, as a business intelligence and reporting service online help you plot all such data in a graphical manner, makes it easy for you to spot trends and take action wherever necessary. Sign up for Zoho Analytics now.

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