"Billing complexities to clarity: How Unwired Labs powers their geolocation services with Zoho Billing"

The company

Unwired Labs provides geolocation capabilities for businesses and developers using LaaS (Location as a Service) APIs. They use cell towers, Wi-Fi networks, and IP addresses to enable accurate tracking technology for IoT devices, mobile apps, wearables, transportation, and logistics.

Today, Unwired Labs supports a community of over 50,000 developers and hundreds of enterprises, handling millions of API requests every day. They also run and maintain OpenCelliD.org, the oldest open source geolocation platform, as a means to give back to the developer community.

The challenge

As their platform scaled globally, Unwired Labs found it difficult to manage their billing and subscriptions in-house. Building on Stripe APIs introduced significant overhead, forcing developers to build the billing infrastructure rather than focusing on product innovation. Manual processes also complicated the billing cycles and limited visibility into the business' growth and performance.

"Zoho Billing has an excellent pricing model and robust feature set to get started immediately. Instead of spending months developing billing infrastructure on platforms like Stripe, you can have a fully functional system running quickly."

Gopi Aravind,

CEO, Unwired Labs

The solution

Unwired Labs turned to Zoho Billing, a low-code platform which allowed billing cycles to run without complex coding, while providing clear financial visibility. They were able to provide a professional customer experience using hosted checkout pages. The option to pause subscriptions, automations, custom email server integrations, flexible APIs, and more allowed Unwired Labs to improve their operations and focus on innovation and business growth.

Benefits and ROI

•  Reduced response times since customer success teams can resolve billing issues without involving finance teams.
•  Lower development costs and faster product roadmaps, as developers were free from coding and maintaining billing infrastructure.
•  Quicker decision-making, enabled by clearer financial metrics and subscription trends.
•  Improved customer satisfaction by providing quicker responses and smoother payment experiences.

"Zoho Billing has reduced friction and improved transparency, giving Unwired Labs a solid foundation with billing on autopilot. With minimal maintenance and customization required, the company is confident in its ability to focus on innovation, empower developers, contribute to the community, and scale globally."