What's new: Latest updates in Zoho Apptics

Zoho Apptics now supports Kotlin Multiplatform apps with the new KMP SDK, helping developers integrate analytics across shared Android and iOS codebases.

With this release, teams can track in-app events and monitor crashes across platforms using a unified interface, while Apptics continues to use native Android and iOS SDKs under the hood for platform-specific performance.

Push notifications are more effective when they are timely, targeted, and visually engaging. Zoho Apptics now includes new enhancements that help teams create richer push notification experiences for app users.

You can test notifications using email IDs, format messages with rich text, add image carousels with auto-scroll, include live timers, and use improved targeting and tracking to understand how users interact with your notifications.

Zoho Apptics and Zoho Creator are now integrated, bringing app analytics directly into the Zoho Creator experience.

With Apptics enabled, Creator users can track app usage, engagement, screen-level insights, goals, funnels, and performance for their iOS and Android apps built using Zoho Creator. Teams can also compare data across time periods and filter insights by platform, operating system, and device type across testing and live environments.

Store reviews can reveal useful product signals, but high review volume makes it harder to spot common themes. Zoho Apptics now supports tags and categories for store reviews, helping teams group, filter, and analyze feedback more clearly.

Teams can use predefined, AI-generated, or custom tags, group related tags into categories, and track sentiment, frequency, review percentage, and trend movement over time. This makes it easier to identify patterns around UI issues, payment failures, feature requests, onboarding experiences, and other feedback themes that can impact ASO.

Have you ever wished to proactively engage and communicate with users even when they are not actively using your app? Apptics already empowers you with features for app health, performance, usage, engagement, and growth.

We are excited to add Push notifications that will help you take user engagement to the next level and facilitate re-engagement with users!

We started by building a mobile application tool that supported native mobile applications. Later expanded and evolved into Zoho Apptics, an application analytics solution that supports both native and cross-platform applications.

Taking another leap forward, we are taking the first steps towards a comprehensive product analytics solution.

We are excited to announce JavaScript (JS) SDK support in Zoho Apptics.

The Debug view provides a real-time stream of data points being logged in Apptics from the developer's device or a simulator during the development stage.

You will see the events, screens, and other data points triggered in the debug device in real time, without waiting for the code changes to be processed and deployed in batches. This helps to identify any errors in the analytics integration and also validate that the data is being logged correctly in Apptics.

The Apptics-CRM integration enables you to connect the dots between the customer interactions with your app and their overall relationship with your business. It provides a deeper perspective into customer behavior and helps you make well-informed business decisions for your app.

Imagine someone suddenly yells "Cheese!", blinding you with flashlights and back-to-back shutter clicks. Sounds scary, right? That's exactly how your users feel when their personal information gets accidentally captured in screenshots or recordings. It's a privacy intrusion they never asked for.

A casual "say cheese" moment can automatically become an "oops" moment for your app. We can help you ensure user information remains private, and avoid potential risks of unintentional data leaks and privacy breaches.

ANR errors are triggered at instances when an app becomes unresponsive or frozen to any user input, event, or draw within five seconds. This is when the system OS prompts an Application Not Responding popup, giving the user the option to either force-quit the app or wait till the app becomes responsive.

We are thrilled and excited to announce the public release of Zoho Apptics that happened at the US Zoholics, Austin in June 2024. Everyone around the globe can now access Apptics to collect, visualize, and analyze in-app data across different data centers (US, EU, CN, IN, AU, JP, CA, and SA).