• 16K

    Customers

  • 3M

    Users

Why customers choose Zoho Analytics over Looker?

Pocket-friendly pricing

AI-powered insights

AI-powered insights

Unified analytics

Scalability without complexity

Intuitive user interface

What makes Zoho Analytics the best Looker alternative?

Ease of use

Ease of use

  • Intuitive drag-and-drop interface
  • Create visualizations in minutes
  • Single unified interface for data to insights and actions

Data pipeline and preparation tool

  • Effortlessly set up pipelines for smooth data integration
  • Clean, transform, enrich, and model data—no coding required
  • Centralized metrics management to define and oversee all business KPIs
Data pipeline and preparation tool
Unified Business Analytics

Unified business analytics

  • Out of the box integrations to 100+ business apps
  • Prebuilt metrics, reports and dashboards for each domain
  • Automatic blending across business apps for 360° insights

DSML Studio

Build custom machine learning models easily

Automated Machine Learning for low-code model building

Python code studio for creating custom data transformation and models

Key Differentiators

Features
Zoho Analytics
Looker
Data integration500+ native data connectors, including databases and cloud appsEasy Google Cloud integration and limited non-Google connectors
Data visualizationDrag-and-drop interface with 50+ visualizationsRequires LookML for custom visualization, complex for non-technical users
Data preparationBuilt-in Zoho DataPrepRequires Google Cloud Dataflow or third party tools
Automatic data blendingAutomatic blending across various sourcesRequires LookML for data blending
Generative AIZia AI for automated insights, NLP queries, anomaly detectionBasic AI features. Lacks advanced generative AI capabilities
DSML studioBuilt-in DSML tools for predictive analytics and anomaly detection - no code neededNo built-in DSML studio, relies on Google Cloud AI tools
Automation and reportingScheduled reports, alerts, and workflow automation that are easy to setupReporting is SQL-based, and automation requires Google Cloud workflows
Flexible deploymentAvailable on cloud, on-premise, and as an embedded solutionCloud only. Requires Google Cloud infrastructure
ScalabilityScalable for all business sizesScalable but requires Google Cloud for enterprise-grade scaling
CustomizationFully customizable reports and dashboardsCustomization is LookML dependent
CollaborationReal-time sharing, role-based access, and version controlStrong collaboration but needs technical expertise
Global presence and complianceStrong global presence, with data centers globallyStrong compliance but within the Google Cloud ecosystem
Security and governanceISO/IEC 27001, 27017, 27018, SOC 2 Type 2, GDPR, HIPAAISO 27001, SOC Type 2, HIPAA, GDPR

Top Looker Alternatives & Competitors in 2025

Zoho Analytics

Zoho Analytics is a modern, AI-Powered Self-Service BI and Analytics Platform designed for users across all skill levels. It enables organizations to connect, prepare, and analyze data through intuitive dashboards, automated insights, and smart data alerts. With 500+ native data connectors, you can pull in data from any source, including files and feeds, databases, cloud apps, and any third-party application seamlessly. Its in-built AI assistant - Zia, helps businesses of all sizes to uncover hidden patterns and predict future outcomes.

Pricing

Starts at just $8 per user per month, with a free plan available. Zoho Analytics also offers a 15-day free trial with access to all premium features like unlimited reports and dashboards, AI-powered insights, and advanced collaboration. As your team grows, you can easily scale with usage-based pricing and enterprise plans.

Microsoft Power BI

Power BI is Microsoft's data visualization platform that is known for its strong integrations with Office 365 and Azure. It lets you build dashboards, model data, and get insights through familiar tools like Excel and Azure. It is suitable for mid-sized to large enterprises that already rely on Microsoft's ecosystem. However, scaling and premium features require additional licensing.

Pricing

Power BI offers a free desktop version. Power BI Pro is priced at $14 per user per month, while Power BI Premium starts at $24 per user per month or $4,995 per month per capacity.

Tableau

Tableau is a data visualization and analytics platform owned by Salesforce. It's a solid tool for telling stories with data through interactive dashboards and offers wide data connectivity.Tableau often requires technical expertise and isn't the easiest to get started with.

Pricing

Starts at $15 per user per month for Viewers, $42 for Explorers, and $75 for creators. Enterprise pricing varies based on deployment and needs.

Qlik

Qlik uses associative data modeling and in-memory processing to offer real-time insights. It is known for flexible deployment and powerful data preparation features, but its UI can feel a bit overwhelming for new users.

Pricing

Starts at $30 per user per month. Qlik Enterprise pricing is available on request and typically involves a custom quote.

Generative AI for BI and Data Analytics

Ask Zia - Copilot for Data & Insights

  • Ask questions in natural language to Zia and get insights as a response
  • Get Ask Zia assistance for setting up models, metrics, and actions
  • Converse with Zia in multiple languages
Ask Zia - Copilot for Data & Insights

Diagnostic Analytics to know the 'Why'

  • Perform root cause analysis to know the 'Why' behind any fact
  • Diagnostics offered contextually as you analyze any data
  • Highly customizable model to suit your needs

Automated Narrative Insights

  • Generate top insights to act on any report or dashboard you view
  • Insights narrated in easy digestible textual or visual format
  • 15+ AI models that you can customize for your needs

Predictive AI for Advanced Analytics

  • Perform forecasting, trend & what-if analysis to predict future outcomes
  • Spot Anomalies/Outliers in your data and business metrics
  • Setup automated alerts on anomalies
Predictive AI for Advanced Analytics
Double quotes

"The Ask Zia and Zia Insights features are so cool. I can ask for a specific agent name for their quarterly or monthly performance and get to see if their sales numbers are trending up or down, and from which geographic areas their sales are coming from. I can also dive into why they can't close deals in other areas and try to replicate the successful ones."

John Sheldon John Sheldon Business Intelligence Manager, Renu Energy Solutions

Smart pricing for smarter analytics

Starts at $8 per user per month

Maximized ROI

Transparent pricing that delivers exceptional value

Affordable for All

Flexible plans tailored to businesses of every size and stage

Designed for Growth

Scalable solution that adapts as your business expands

Experience the difference with Zoho Analytics

Sign up for free Get a personalized Demo

More reasons why Zoho Analytics is the best alternative to Looker

Data visualization

  • Robust data visualization
  • Variety of charts, pivot tables, geo visualization
  • Intuitive drag-and-drop interface
  • Clear and actionable insights
Data visualization

Data storytelling

  • Increases data literacy across the organization
  • Boosts audience engagement and communication
  • Helps identify why and how something happened
  • Communicates insights effectively to all types of audiences
Data Storytelling

Collaborative analytics

  • Share reports and dashboards with your team and collaborate
  • Gain complete control over who has access to what based on role
  • Make reports accessible to users with or without login
  • Have real-time collaboration with contextual comment threads
Collaborative analytics

Embedded analytics

  • A full-featured BI & analytics service, hosted on the Zoho cloud
  • Analyze your data by installing Zoho Analytics on your own servers
  • Deploy Zoho Analytics on public/private clouds like Amazon AWS and more
  • A full-fledged analytics app under your own brand
Embedded analytics

Security and governance

  • Enterprise-grade security features and governance framework
  • Clear demarcation on who can do what
  • Your data stored in Zoho Analytics cloud version is backed up every day
  • All user activity is logged within the app to ensure safety
Security and governance

From startups to enterprise - Flexible pricing that grows with you

Simone Drera
Simone Drera
VP-Business Development, Flexxaire Inc.

“We wanted a simple BI solution to analyze our sales, project, and quality data. The tool also needed to be capable of integrating multiple tables, creating models to create charts that could be shared seamlessly across teams."

Moises Ochoa
Moises Ochoa
Application Engineer, Cementos Progreso

"With Zoho Analytics, the time spent in creating charts, reports and dashboards went down by 50%. More importantly, our software expenses were reduced by 30%!"

Marc Andrew
Marc Andrew
Senior Developer, Rental Car Manager

"Our main alternate would have been Power BI, but we quickly found that the pricing and user-friendliness wouldn't quite work for a lot of our customers."

Save more and get more with Zoho Analytics today!

Sign up for free Start your 15-day free trial

Top 5 Looker alternatives in 2025

Checkout the article
Top 5 Looker alternatives in 2025

Frequently asked questions

How does Zoho Analytics compare to Looker in terms of pricing?

  • Zoho Analytics offers transparent and straightforward pricing, while Looker's pricing is higher and is often bundles with Google Cloud services. With Zoho Analytics, you get a budget-friendly BI solution with no hidden fees.

Is coding necessary to use Zoho Analytics or Looker?

  • Zoho Analytics is a self-service BI and intelligence platform, which enables users to create reports and dashboards easily with an intuitive drag-and-drop interface - no coding required. Looker, on the other hand requires knowledge of SQL and LookML, making it more challenging for non-technical users.

Does Zoho Analytics provide AI-powered insights like Looker?

  • Yes! Zoho Analytics features Zia, Zoho's Intelligent Assistant that offers conversational analytics, automated insights, and predictive analytics. Compared to Zoho Analytics' Generative AI and ML capabilities, Looker's AI features are more limited.

Which tool has better visualization?

  • Zoho Analytics offers an intuitive, no-code dashboard builder with advanced visualization option. Looker requires LookML for custom visualizations, which adds complexity to the process.

How does Zoho Analytics Integrate with other tools?

  • Zoho Analytics offers seamless integration with over 500 data connectors, including popular business apps like Zoho CRM, Google Analytics, Salesforce, and more. You can bring in data effortlessly, whether it's through connectors, APIs, or even custom integrations for a unified view of your business.

Is Zoho Analytics more affordable than Qlik?

  • Yes! Zoho Analytics offers great value for your money. While both platforms provide robust features, Zoho's pricing model is designed to be accessible for businesses of all sizes with pricing tiers that scale with your business. Starting at just $8 per user per month, Zoho Analytics is a compelling choice for those seeking powerful insights without breaking the bank.

What kind of support can I expect from Zoho Analytics?

  • Zoho Analytics offers extensive support to ensure you get the most out of your investment. 24/7 email and chat assistance, video tutorials, and community forums. You'll always have the help you need whether you're getting started, troubleshooting, or exploring advanced features.

Can I start with a free plan on Zoho Analytics?

  • Absolutely! Zoho Analytics offers a free plan, so you can test drive its features and see how it fits your needs before committing. You can also try the full feature set with a 15-day free trial and explore all of its capabilities.

How to migrate from Looker to Zoho Analytics?

  • Migrating from Looker to Zoho Analytics is simple and straightforward. You can either manually export your data from Looker and import it into Zoho Analytics or use its easy integration tool to sync your data directly. Also, Zoho Analytics offers detailed migration guides and can help with any technical questions, ensuring a smooth transition.
 

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