What is Embed API?

Zoho Analytics' Embed API is a developer-focused toolkit for embedding reports and dashboards directly into web-based applications. Whether it is a SaaS product, an internal tool or a customer-facing portal, the Embed API offers a seamless way for users to access analytics.

Unlike basic iFrame embedding, the Embed API enables ISVs and SaaS providers to deliver personalized, contextual, and secure analytics experiences. Users can interact with embedded reports in real time and gain highly relevant insights.

Why Use Zoho Analytics Embed API?

The Embed API is built for platform developers who need fine-grained control over the design and delivery of analytical experiences within their applications. Here's why developers choose Zoho Analytics' Embed API:

Ease-of-use

Built with a developer-first mindset, this Embed API uses standard protocols, provides comprehensive documentation and SDKs to simplify implementation.

Highly Customizable

Platform developers can control exactly what users see, which features are enabled, and how the visualizations align with their product's branding and design.

Secure by Design

Users can create data visualizations, explore and analyze data via intuitive features like drag-and-drop interface, dynamic filtering etc.

Seamless Experience

By delivering BI capabilities directly within your application's interface, the Embed API eliminates context switching and ensures an uninterrupted, seamless user experience.

What You Can Do with the Embed API

Zoho Analytics' Embed API provides the flexibility to deliver tailored analytics experiences for individual users or groups, right within existing products or portals.

Screenshot showing embedded analytics dashboard with interactive reports and visualizationsScreenshot demonstrating user-level personalization settings in embedded analytics

Embed dashboards and reports

Integrate fully interactive visualizations into existing applications, custom-built tools, or business portals

Mobile view of embedded analytics dashboard with interactive reports

Apply user-level personalization

Deliver context-specific reports by passing parameters like user-role, department, region etc, ensuring users see only what is relevant to them.

Mobile view showing user personalization settings for embedded analytics
Screenshot showing UI theme customization options for embedded analyticsScreenshot demonstrating user filtering capabilities in embedded analytics

Enable contextual interactivity

Let users explore data using filters, sorting, drill-downs, and hover actions, just as they would in a native BI platform.

Mobile view of UI theme customization interface for embedded analytics

Customize UI/UX

Design UI elements such as size, theme, and actions to match specific branding requirements and ensure a native, consistent user experience.

Mobile view showing user filtering options in embedded analytics

How Embed API Works

Here's how the Zoho Analytics' Embed API works within a web-based application or portal:

Embed using iFrames or SDK

Embed specific reports and dashboards using standard iFrame code. For full-fledged analytics embedding, use Zoho Analytics' Software Development Kits (SDKs) to unlock deeper control and interactivity.

Enforce access control and scope

Use API flags, role-based settings, domain whitelisting, and much more to define what users can see or do. This ensures secure access within a clear-defined scope.

Generate secure embed tokens via API

Create user-specific, time-bound embed tokens via the RESTful Embed API to authorize Single Sign-On (SSO)-based access to embedded analytics modules.

Pass dynamic parameters for interactivity

Use API calls or SDK methods to pass runtime filters and user-specific inputs, enabling personalized analytics for each user.

Who can use Embed API

The Zoho Analytics Embed API is ideal for anybody looking to integrate powerful, contextual analytics into existing workflows or applications.Some notable users include:

  • Product Developers & SaaS Providers

    Embed select visualizations or full-fledged analytics modules into your software, scalable across user-groups and tenants.

  • Enterprise IT teams

    Integrate reports and dashboards (e.g., for performance, cost tracking, or operations) directly into internal applications and processes.

  • Portal admins

    Embed role-specific reports within internal or external portals, delivering secure, relevant insights to each user group.

Zoho Analytics: The Secure Embedding Option

Zoho Analytics is an AI-powered BI & Analytics platform with security at its core. It is built on a proven security framework that includes token-based authentication, Domain/I.P whitelisting, robust access controls and much more.

Zoho Analytics adheres strictly to industry-accepted standards and compliance frameworks, making it one of the most secure platforms for embedded analytics delivery.

  • ISO/IEC 27001 Information Security Management certification logoISO/IEC 27001
  • ISO/IEC 27017 Cloud Security Management certification logoISO/IEC 27017
  • ISO/IEC 27018 Personal Data in Cloud certification logoISO/IEC 27018
  • GDPR compliance certification logoGDPR
  • AICPA certification logoAICPA
  • HIPAA compliance certification logoHIPAA

Getting Started with Zoho Analytics

Zoho Analytics offers a comprehensive embedded analytics platform that is tailored for OEMs, ISVs, and SaaS providers. If you are willing to consider Zoho Analytics , take the next step by

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