What is Embedded Analytics

Embedded analytics, according to Gartner, is a digital workplace capability where data analysis occurs within a user's natural workflow, without the need to toggle to another application.

Embedded analytics example - Zoho Analytics
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The relevance of embedded analytics

  • Icon In today's fast-moving business world, managers and executives need the immediate availability of actionable insights. They can't afford to wait hours or days, like in the past. And in most situations, they need the insights right within the business applications they use. This is where embedded analytics comes in.
  • Icon A key question often asked about embedded analytics is - how different it is from traditional BI and analytics? The answer: Context. Embedded analytics can be contextually deployed within specific processes such as marketing optimization, sales conversions and financial budgeting.
  • Icon Drive real-time, informed decision making by embedding analytics at business-critical points within the applications (ERP, CRM, HR, etc.) and processes done on a regular basis.
  • Icon Embedded analytics aims to bring both insights and action on the same page by blending analytics far deeper within business application workflows. Any organisation that either builds or deploys a business software application, more often than not has the need for embedding.
  • Icon Today, embedded analytics has moved from a “good-to-have” to a “must-have” proposition for solution providers. Technological evolution along with increasing awareness of the potential of analytics in business applications, is fuelling demand growth for embedded capabilities across customers in every industry.
  • Icon Whether you're an independent software vendor(ISV), software-as-a-service (SaaS) vendor, or cloud service provider, if you can deliver on industry expectations with respect to embedded analytics, you're going to see significant gains in time-to-market, revenue growth, market expansion and sustained competitive advantage.
  • Icon Enhance your web and mobile user experience by embedding interactive analytics to present deeper insights and increase collaboration for information that eventually improves engagement

Benefits of Embedded Analytics


    Growth in customer engagement

    Though the number of users with access to self-service reporting tools and analytics apps has increased, the percentage of those who take full advantage of their capabilities is far less. Embedded analytics integrates BI & Analytics within the core business workflow that significantly increases the utility and adoption of the combined solution.


    Gain a competitive advantage

    A key impact of embedded analytics is value addition that brings about a unique selling proposition (USP) to the existing product/solution offering. Offering deep and contextual insights, enables in creating a positive impression and build it as a niche advantage in the marketplace.


    Drive revenue growth

    A common goal for business applications/product suites is to upsell; encourage customers to buy added functionalities over time. By adding embedded analytics to the suite, the customer is offered with an add-on to tailor their analytics experience, which can only maximise the revenue potential.


    Real-time decision-making

    By eliminating the toggling between applications and enabling users to analyze, evaluate, and share insights with the same context, embedded analytics facilitates faster decision-making that can be done in near real-time.

Zoho Analytics, the modern Embedded Analytics platform

Visual Analysis

Slice and dice your data visually. Create dynamic and interactive reports and dashboards using a plethora of visualization options.

Augmented Analytics

Get quick insights from your data with minimal or no technical know-how using AI/ML augmented capabilities of Zoho Analytics.

Collaborative Analytics

Share reports and dashboards for collaboration and have fine-grained access control over what can be seen and done with them.

Seamless integration

Integrate a full-featured analytics platform within your application using our single sign-on API or SAML authentication.

Visual Analysis
Augmented Analytics
Collaborative Analytics
Seamless integration

How to get started with Zoho Analytics

The video gives you a brief yet comprehensive overview of Zoho Analytics.

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How to get started with Zoho Analytics Icon

Zoho Analytics' Embedded BI Offering

Know how Zoho Analytics ticks all the boxes for an embedded analytics provider.

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Zoho Analytics' Embedded BI Offering Icon

Get started with Embedded Analytics

Here is a checklist of 5 things you as a solution provider need to keep in mind, when it comes to embedding an analytics platform into your application. Also, know more about our embedded BI analytics software offering.

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