There are multiple definitions for "embedded analytics," but Gartner offers a simple and precise one: "It is a digital workplace capability where data analysis occurs within a user's natural workflow, without the need to toggle to another application."
The relevance of embedded analytics
- Icon In today's fast-moving business world, managers and executives need immediate availability of actionable insights. They can't afford to wait hours or days, like in the past. And in most situations, they need the insights right within the business applications they use. This is where embedded analytics comes in.
- IconA key question often asked about embedded analytics is how different it is from traditional BI and analytics. The answer? Context. Embedded analytics can be contextually deployed within specific processes, such as marketing optimization, sales conversions, and financial budgeting.
- IconToday, embedded analytics has moved from a “good-to-have” to a “must-have” proposition for solution providers. Technological evolution, along with increasing awareness of the potential of analytics in business applications, is fuelling demand growth for embedded capabilities, across customers in every industry.
- IconWhether you're an independent software vendor, software-as-a-service (SaaS) vendor, or cloud service provider, if you can deliver on industry expectations with respect to embedded analytics, you're going to see significant gains in time-to-market, revenue growth, market expansion, and sustained competitive advantage.