Website Policies

Writing Your Best Ecommerce Shipping Policy

Once your shipping costs and carriers are determined, it's time to be transparent with consumers about what (and who) they are. After all, prospects will want to know how soon, how safely, and how cheaply their items will arrive before they hit that "Purchase" CTA. Learn what strong policies include... and read some examples. Read more

Writing a Returns & Refunds Policy that Gets You Conversions and Customer Loyalty

Your shipping policy and your returns policy will probably be the two most-read documents on your ecommerce website. It's worth remembering that around 30% of products ordered online are returned... but a good Returns & Refunds policy can offset that loss by generating more sales and bringing satisfied customers back. Read more

Writing Your Ecommerce Privacy Policy

As an ecommerce business, you can't escape collecting data about consumers—to complete transactions, to subscribe users to your email list, or to improve user experience and conversion rates on your site. But you've got to let consumers know you're collecting it—and what you're doing with it. Here's how. Read more

Creating the Terms & Conditions for Your Ecommerce Site

A Terms & Conditions is the set of rules that governs your relationship with your site visitors and customers from beginning to end. Think of it as a code of conduct that lays out the roles and responsibilities of all parties. Learn why you need one, what topics it should cover, and what best practices are for writing and disseminating it. Read more