UX

Introducing Ecommerce UX

Before beginning your ecommerce UX journey, it's worth doing a few things: understanding the benefits of good UX, clarifying your target audience, recognizing that mobile UX is its own topic, and knowing how to conduct user research. Read more

Best Practices for a Great Online Shop Homepage

Your online shop homepage is your storefront window, and the cover of that proverbial book. Prospects will determine whether they're interested in your offering in a matter of milliseconds... so you've got to make that initial impression count. Read more

Best Design Practices for Your Product Pages

With individual product pages, you have the opportunity to display every product you offer—in all its glory. This is your chance to prove that each of your products is worthy of your business's name. Here are best practices for doing so. Read more

Best UX Practices for Your Ecommerce Shopping Cart

Average shopping cart abandonment rates have exceeded 68% every year since 2011—a surprising fact given the remarkable advancements made in ecommerce sophistication in that time. Learn best practices for better conversions in your online shop. Read more

Improving Conversions on Your Checkout Page through Great UX

Most of the reasons consumers give for checkout page abandonment—long processes, concerns about security, bad site navigation—can be rectified through better UX. Learn the traps, and how to avoid them. Read more

Best Practices for Live Chat

When your website visitors have a question, 73% of them want to answer it on their own... and they want to do so while they're still on your website. Live chat will give them the opportunity to do so. Learn best practices to give them a great chat experience. Read more

5 Top Tips for Your Business Website

Your business website is your storefront, your virtual salesperson, and the cover of the proverbial book by which your business will be judged. It’s also... Read more

Choosing the Best Payment Gateway for Your Ecommerce Business

A payment gateway supports the series of back-end communications that must occur for a consumer to make a purchase on your ecommerce site. You'll have a lot of options to choose from. Learn the difference between modern and classic, hosted and integrated gateways... and know what to look for in a gateway provider. Read more

Deciding What to Charge Your Customers for Shipping

Shipping is the biggest expense an ecommerce business has to contend with—and shipping costs are the #1 reason for cart abandonment—so it's crucial to get this right. You'll have some factors to consider to find the "sweet spot" of shipping—prices consumers are willing to pay AND that cover your costs. Read more

Writing a Returns & Refunds Policy that Gets You Conversions and Customer Loyalty

Your shipping policy and your returns policy will probably be the two most-read documents on your ecommerce website. It's worth remembering that around 30% of products ordered online are returned... but a good Returns & Refunds policy can offset that loss by generating more sales and bringing satisfied customers back. Read more

Writing Your Ecommerce Privacy Policy

As an ecommerce business, you can't escape collecting data about consumers—to complete transactions, to subscribe users to your email list, or to improve user experience and conversion rates on your site. But you've got to let consumers know you're collecting it—and what you're doing with it. Here's how. Read more

Creating the Terms & Conditions for Your Ecommerce Site

A Terms & Conditions is the set of rules that governs your relationship with your site visitors and customers from beginning to end. Think of it as a code of conduct that lays out the roles and responsibilities of all parties. Learn why you need one, what topics it should cover, and what best practices are for writing and disseminating it. Read more

Introducing the Business Website Homepage

A good homepage attracts visitors through SEO and keeps them there with remarkable UX. It describes your business with prospect-oriented copy. It generates leads before sending visitors on. See an example of a homepage that does these things successfully. Read more

Introducing Web Forms

The data entered into your email signup, account creation, contact us, and scheduling forms will be dropped into different platforms, from your CMS to your subscription management software. But there are some general best practices that all these forms have in common. Read more

Introducing the CTA Button

In some sense, your CTA button is the most important element of every webpage, because it's here that a conversion opportunity is either won or lost. Be aware of the CTA's importance... and be willing to test. Read more

Button Design: Making Your CTA Pop

Button design elements include size, shape, color, dimensionality, responsiveness, and any icons the CTA may contain. These elements may seem inconsequential, but A/B tests show they have a significant impact on user behavior. Read more

Cultivating a Diverse Set of Visitor Journeys

There's a full user spectrum to consider on your homepage, including your different buyer personas and the different journeys each of those personas will take through your sales pipeline. Make your homepage speak to all of them.  Read more

Email Signup Forms

Email marketing remains the most powerful online means of converting prospects into customers... which means the bigger your email list, the stronger your business. An email signup form is your simplest tool for this form of lead generation. Make it compelling. Read more

Prioritizing User Experience (UX) on Your FAQ Page

Once you're on your way to writing the most useful FAQ content you can offer, it's time to consider design. To ensure great UX, you'll want to consider ease of navigation, enabling search, and a prominent page link on various pages on your site. Read more

Optimizing Your Homepage for Mobile Users

Mobile visitors will be viewing your site on smaller screens, navigating with their fingers, and searching under different circumstances than your desktop users. Optimize for these users through responsive design, adaptive design, or a dedicated mobile site. Read more

Button Copy: Making Your CTA Persuade

Your button copy needs to tell your prospect what they'll receive when they click. It should appeal to your prospects' best interests, create a sense of urgency, and possibly be spoken from your prospects' point of view. What's more, it should do all of this in only a few words. Read more

Account Creation Forms

Account creation forms are higher-commitment interactions than email signup forms: At this stage, prospects are on the threshold of conversion. It's the job of your account creation form to facilitate that conversion by making the UX as clean and smooth as possible. Read more

Best Practices for CTA Placement

Your CTA placement will depend upon the complexity and price of your offering: It should be placed conveniently at the point at which your prospects are ready to click. Good button placement also means using negative space effectively and adhering to the "one page, one CTA" rule. Read more

Online Scheduling Forms and Pages

Exceptional UX on an online scheduling page means a no-distractions, no-surprises, mobile-friendly set of forms with as few fields as possible and a clear path for your prospective client. See how a few service-based businesses do all these things on their own scheduling pages. Read more

Choosing the Right Design and Functionality for Your Blog

By "good design and functionality," we mean that your blog content is intuitively categorized and easily navigable, your most valuable posts are readily available, your conversion paths are evident, your readers can interact with your posts, and the page is an aesthetic delight. Read more

Best Homepages of 2019

Your homepage is the hub for everything your business offers: It wears a lot of hats and performs a lot of balancing acts. The best homepages manage to do this while maintaining a minimalist design. Read more

Best About Us Pages of 2019

Your About Us page gives a human face to your business and evokes (or cements) prospect trust. The best About Us pages pull prospects' heartstrings through company stories and core values, all while clearly describing what the business actually does.  Read more

Best Testimonials Pages of 2019

Testimonials are among the most powerful (and free!) marketing tools your company has. Good ones build your company's credibility and reputation, and can sway the strongest of cynics. The best testimonials pages present strong reviews while considering UX and conversions. Read more

Best FAQ Pages of 2019

FAQ pages can be tricky. As if determining what "frequently" means for your business isn't difficult enough, the page has to organize a collection of random questions, answer the ones you'd rather not answer, and stay on the pulse of incoming inquiries. The best FAQ pages do all of this. Read more

Best Online Shops of 2019

Your online shop faces obstacles to conversion that brick-and-mortar stores don't face. The best online shops overcome these obstacles through remarkable imagery and multimedia, copy that details all product specs and policies, and other UX elements to move users through the funnel. Read more