UX

Best Practices for a Great Online Shop Homepage

A skillful online shop homepage includes a number of decisive elements. You'll have to think carefully about your value proposition, images, and product categories, and offer good UX features, like a persistent search box and cart and clear information about payment methods and policies.

Best Design Practices for Your Individual Product Pages

Product pages give you the opportunity to present your products in all their glory, and offer your prospect a friction-free path toward purchase. It helps to consider these pages as substitutes for a live salesperson, since they need to perform the same tasks a store associate would.

Introducing the Business Website Homepage

A good homepage attracts visitors through SEO and keeps them there with remarkable UX. It describes your business with prospect-oriented copy. It generates leads before sending visitors on. See an example of a homepage that does these things successfully.

Introducing Web Forms

The data entered into your email signup, account creation, contact us, and scheduling forms will be dropped into different platforms, from your CMS to your subscription management software. But there are some general best practices that all these forms have in common.

Introducing the CTA Button

In some sense, your CTA button is the most important element of every webpage, because it's here that a conversion opportunity is either won or lost. Be aware of the CTA's importance... and be willing to test.

Best Practices for Your Shopping Cart

A prospect has moved your product to their cart, but this doesn't mean your work is over: Now you've got a whole new set of hurdles to clear. Shopping carts that show accurate summaries, let users edit, and offer clearly-ranked CTAs will reduce cart abandonment.

Button Design: Making Your CTA Pop

Button design elements include size, shape, color, dimensionality, responsiveness, and any icons the CTA may contain. These elements may seem inconsequential, but A/B tests show they have a significant impact on user behavior.

Cultivating a Diverse Set of Visitor Journeys

There's a full user spectrum to consider on your homepage, including your different buyer personas and the different journeys each of those personas will take through your sales pipeline. Make your homepage speak to all of them. 

Email Signup Forms

Email marketing remains the most powerful online means of converting prospects into customers... which means the bigger your email list, the stronger your business. An email signup form is your simplest tool for this form of lead generation. Make it compelling.

Prioritizing User Experience (UX) on Your FAQ Page

Once you're on your way to writing the most useful FAQ content you can offer, it's time to consider design. To ensure great UX, you'll want to consider ease of navigation, enabling search, and a prominent page link on various pages on your site.

Optimizing Your Homepage for Mobile Users

Mobile visitors will be viewing your site on smaller screens, navigating with their fingers, and searching under different circumstances than your desktop users. Optimize for these users through responsive design, adaptive design, or a dedicated mobile site.

Button Copy: Making Your CTA Persuade

Your button copy needs to tell your prospect what they'll receive when they click. It should appeal to your prospects' best interests, create a sense of urgency, and possibly be spoken from your prospects' point of view. What's more, it should do all of this in only a few words.

Account Creation Forms

Account creation forms are higher-commitment interactions than email signup forms: At this stage, prospects are on the threshold of conversion. It's the job of your account creation form to facilitate that conversion by making the UX as clean and smooth as possible.

Best Practices for CTA Placement

Your CTA placement will depend upon the complexity and price of your offering: It should be placed conveniently at the point at which your prospects are ready to click. Good button placement also means using negative space effectively and adhering to the "one page, one CTA" rule.

Online Scheduling Forms and Pages

Exceptional UX on an online scheduling page means a no-distractions, no-surprises, mobile-friendly set of forms with as few fields as possible and a clear path for your prospective client. See how a few service-based businesses do all these things on their own scheduling pages.

Choosing the Right Design and Functionality for Your Blog

By "good design and functionality," we mean that your blog content is intuitively categorized and easily navigable, your most valuable posts are readily available, your conversion paths are evident, your readers can interact with your posts, and the page is an aesthetic delight.

Best Homepages of 2018

Your homepage is the hub for everything your business offers: It wears a lot of hats and performs a lot of balancing acts. The best homepages manage to do this while maintaining a minimalist design.

Best About Us Pages of 2018

Your About Us page gives a human face to your business and evokes (or cements) prospect trust. The best About Us pages pull prospects' heartstrings through company stories and core values, all while clearly describing what the business actually does. 

Best Testimonials Pages of 2018

Testimonials are among the most powerful (and free!) marketing tools your company has. Good ones build your company's credibility and reputation, and can sway the strongest of cynics. The best testimonials pages present strong reviews while considering UX and conversions.

Best FAQ Pages of 2018

FAQ pages can be tricky. As if determining what "frequently" means for your business isn't difficult enough, the page has to organize a collection of random questions, answer the ones you'd rather not answer, and stay on the pulse of incoming inquiries. The best FAQ pages do all of this.

Best Online Shops of 2018

Your online shop faces obstacles to conversion that brick-and-mortar stores don't face. The best online shops overcome these obstacles through remarkable imagery and multimedia, copy that details all product specs and policies, and other UX elements to move users through the funnel.

Best Business Blogs of 2018

Your business blog is where you'll consistently offer content marketing that educates and meets prospect and customer needs, confirms your business as an authority, and converts grateful readers—again and again—over the long term. But the best business blogs are about so much more than good copy.

Best Web Forms of 2018

Web forms allow site visitors to interact with your company and let you gather important information from them. But users won't fill out forms that don't move them through the process quickly and intuitively. The best web forms are frictionless, and offer small but significant UX elements.

Best CTA Buttons of 2018

The call-to-action button is a small website element that makes a huge difference to your business. It's where the conversion is made (or isn't); and, thus, it's your final act of persuasion. The best CTA buttons are well-designed, contain compelling copy, and are intelligently placed.