Primary Market Research

Conducting Primary Market Research

If you’ve been following along with us on this market research journey, you’ve already conducted a situation analysis to determine your... Read more

Using In-Depth Interviews and Focus Groups for Your Market Research

In the last section, we tackled the market research survey—that fixed set of questions you send out to a segment of your market for feedback on some... Read more

Best Practices for Moderating and Analyzing Interviews and Focus Groups

Deciding which method of primary research is the best strategy for your market research question is big enough to be its own topic. In the last... Read more

Conducting Observational Research for Your Business

In previous sections, we’ve discussed various forms of primary market research: research that draws information directly from prospects and... Read more