66 Questions to Help You Craft Realistic Customer & User Personas

At its heart, business is about people. Interacting with people, showing them why your product or service is the best, and using that product or... Read more

Creating Your Customer Persona

We’d like you to meet Anna. Anna is a 33-year-old marketing associate at a midsize company that’s seeing rapid growth. She was in a different... Read more

Determining Your Blog's Ideal Reader

If your business is hosting a website, your goal is most likely to have that site seen by the highest number of prospects possible. In part, this is... Read more