Personas

Creating Your Customer Persona

A persona is a semi-fictional representation of your real prospects and customers, based on insights and real data from market research. It's an essential tool for empathizing with your target market: what they hope to accomplish, what goals drive their behavior, what factors cause them to buy. Know where to find the data to build them and what details to include. Read more

Determining Your Blog’s Ideal Reader

For your blog to be an asset to your business, you must prioritize consistent, high-quality content that educates readers and adds value to their lives. This means being clear about your blog's goal and your reader persona, and keeping the buyer's journey in mind in your posts. Read more