At its heart, business is about people. Interacting with people, showing them why your product or service is the best, and using that product or... Read more
Personas
Creating Your Customer Persona
We’d like you to meet Anna. Anna is a 33-year-old marketing associate at a midsize company that’s seeing rapid growth. She was in a different... Read more
Determining Your Blog's Ideal Reader
If your business is hosting a website, your goal is most likely to have that site seen by the highest number of prospects possible. In part, this is... Read more