Focus Groups

Using In-Depth Interviews and Focus Groups for Your Market Research

In the last section, we tackled the market research survey—that fixed set of questions you send out to a segment of your market for feedback on some... Read more

Best Practices for Moderating and Analyzing Interviews and Focus Groups

Deciding which method of primary research is the best strategy for your market research question is big enough to be its own topic. In the last... Read more