Any product will only be as good as the information presented with it: Product descriptions are the #1 element contributing to customers' decision to purchase. Learn the benefits of good copy, and consider whether you'll DIY or hire a copywriter. Read more
Writing Your Best Ecommerce Copy
The best ecommerce copy captures two attentions: Google's attention before the search query is even entered, and your target market's attention once they've arrived on your site. Your copy must be both keyword-rich and customer-centric if it's going to capture both. In the following pages, we'll show you how to do so.
Chapters
SEO 101 for Ecommerce: Finding the Best Keywords for Your Online Store
Good ecommerce SEO means discovering what your market is searching for; and optimizing your page titles, meta descriptions, tags, and product descriptions with the strongest keywords. Use Amazon, your competitors, and more for keyword research. Read more
What Makes a Good Keyword for Ecommerce?
There are four characteristics of great ecommerce keywords: They have decent search volume, low competition, high buyer intent, and high relevance. Learn what each of these elements means... and what tools to use to measure it. Read more
Best Practices for Ecommerce Keyword Placement
You've done your research and narrowed down your keywords: Now it's time to place them strategically on product and category pages without cannibalizing. Learn how to assign keywords to pages to help Google understand what you want to rank for. Read more
Writing Killer Product Descriptions that Convince and Convert
A good product description does more than "describe" the product at hand. It sells your product by educating consumers on its benefits, its USP, the pain points it solves, and why it's the best possible solution for them. Make the most of this ecommerce element. Read more
Using Psychology on Product Pages to Increase Sales
The best product pages leverage psychology to influence prospect behavior and boost online sales—by invoking feelings of urgency, desire, excitement, trust, and/or the fear of missing out. Incorporate these strategies where it most counts. Read more
The Best Ecommerce Product Copy We’ve Seen
There's nothing like seeing great ecommerce copy elements come together at once. Take a look at four of our favorite online shops, and follow along as we point out the elements that make those pages so good. Read more
