How to Build Your Ecommerce Website

Chapters

Introduction to Ecommerce

On August 12, 1994, a headline appeared in the New York Times that read: “Attention Shoppers: Internet is Open.” The day before, a Philadelphia... Read more

Choosing the Best Payment Gateway for Your Ecommerce Business

So you’ve decided to bring your business online? Well, first of all, congratulations. Now is certainly the time to jump on the ecommerce bandwagon;... Read more

Deciding What to Charge Your Customers for Shipping

In the last section, we led you through the process of determining the best payment gateway for your business so customers can pay you for your... Read more

Estimating Shipping Costs and Choosing a Carrier

If you’ve been following along with us on our ecommerce journey, you’re well on your way to answering the questions that’ll get your products... Read more

Writing Your Best Ecommerce Shipping Policy

In the last two sections, we walked you through determining the best shipping prices and finding the best carriers for your ecommerce business. By... Read more

Writing a Returns & Refunds Policy that Gets You Conversions and Customer Loyalty

We know: Returns and refunds may be one aspect of running an ecommerce business that you really don’t want to think about. They can be draining both... Read more

Setting Up Ecommerce Analytics and the Metrics You Should Track

If you’ve ever run a retail store (or even if you’ve only imagined running one), you know what it’s like to track signals of interest and... Read more

Writing Your Ecommerce Privacy Policy

Here’s a fundamental fact: As an ecommerce business, you cannot operate without collecting data about your customers. This includes the information... Read more

Creating the Terms & Conditions for Your Ecommerce Site

In previous sections, we’ve covered some important policies you’ll want to display on your ecommerce site (and elsewhere): your shipping policy,... Read more

Essential Integrations for Your Ecommerce Site

Let’s start by stating the obvious: What consumers see on the front end of your ecommerce site is just the tip of the business iceberg. They click... Read more

Building Your Ecommerce Website