Zoho ZeptoMail for eCommerce transactional email

As in most industries, transactional emails are seen as an operational activity in the eCommerce industry. Transactional emails don’t yield sales or revenue directly, but that's no reason to take it for granted. Transactional emails in the eCommerce industry is key to a customer's experience, specifically the post-purchase experience that would encourage them to repurchase.

Getting the delivery right can help your eCommerce business retain customers. And a huge piece of the puzzle is the email service you pick to handle the transactional email delivery. In this article, we'll see how you can pick the right service and what Zoho ZeptoMail has to offer your business.

How do you pick the right email service for your eCommerce business?

Some of the characteristics you should be looking for in a transactional email delivery service include:

• Reliable delivery

• Fast delivery

• Secure delivery

• Comprehensive analytics

• Scalability

• Good customer support

Reliable delivery 

The email service you pick should be experienced in sending to ensure reliable delivery of your transactional emails. It’s not enough to deliver the emails to the recipient server; the service you pick has to ensure that it’s delivered to the inbox.

Fast delivery 

Transactional emails are time-sensitive and requested by customers so it is important for a good customer experience to deliver the emails instantly after the action is performed. The service you pick should have optimized its delivery for speed.

Secure emailing 

Your email service should have sufficient security and privacy measures in place to protect the important and often sensitive information that is contained in transactional emails.

Comprehensive analytics 

It’s not enough just to be equipped with email sending. Your email service should provide you with detailed insights into the emails sent and how they performed. This will allow you to improve the performance in the future.

Scalability 

The goal for any business is growth. With growth comes an ever-growing user base, so the number of transactional emails your business sends out will keep increasing. The email service you pick should be equipped to handle increases in the volume as your business grows.

Good customer support 

Transactional email sending is an ongoing, around-the-clock activity. The smallest disruption can mean a bad experience for many users. Your email service should have a capable technical team that’s always available to help with any possible complications.

What does ZeptoMail have to offer?

Zoho ZeptoMail is a transactional email service that ticks all of the boxes that we've just discussed.

Guaranteed delivery with inbox placement

ZeptoMail doesn’t allow promotional email sending from the platform. We only allow transactional emails to be sent. Each new account added to ZeptoMail is scrutinized to ensure that their needs are in line with our usage policy. Marketing emails and transactional emails serve their own purpose, but the latter is requested by the user and the former is not. Sending both of these emails from the same service could lead to a negative impact on the deliverability of your transactional emails. By eliminating marketing emails from our service and making transactional emails our only priority, Zoho ZeptoMail ensures great delivery and placement of the email in the inbox.

Delivery without any delay

Marketing emails are sent with the intention to promote, and more often than not, the metric that is focused on is engagement. Email delivery for these emails is optimized for maximum clicks and opens. Transactional email delivery has to be optimized for speed rather than engagement. Because ZeptoMail was built specifically for this, our platform and delivery is optimized to deliver emails without any delay.

Security-first approach

Zoho ZeptoMail was built with security and privacy as its cornerstones. We have multiple layers of security in place to protect our user's data—everything from data storage security, in-transit security, and email security to providing additional security features in the interface like IP restrictions, user access management, TFA, and more. ZeptoMail has been awarded multiple industry-standard security certificates as a testament to our commitment to security and privacy.

Deep insights into every email

Zoho ZeptoMail has multiple tools to give insight into every aspect of the emails sent. We provide details at different levels for users to pick from. The comprehensive logs, recipient tracking, reports, and more allow you to be informed of your emails’ performance and also equip you with information for troubleshooting.

High-volume sending

ZeptoMail started as an internal service used by Zoho applications to send transactional emails. Three years since the launch of ZeptoMail, it has grown by leaps and bounds in terms of the email volume, customer base, and features. Used by more than 75 Zoho applications to send emails to 100 million users worldwide, ZeptoMail is now used by 5,000+ businesses and 25,000 domains. We keep growing all the time, and ZeptoMail is equipped to handle any upscaling business.

Support at no extra cost

ZeptoMail comes with a well-trained and capable technical support team that’s available around the clock. Unlike a lot of our competitors, we don’t charge extra for good support.

Affordable and flexible pricing

ZeptoMail has very affordable pricing in a pay-as-you-go model. You won't have to be locked into monthly plans or fixed email blocks where you're paying hefty price tags for basic features. Deliverability is a guarantee at ZeptoMail, not an add-on. All of our features are available for all users.

What does ZeptoMail have to offer?

• A unified dashboard

• Easy email sending

• In-depth analytics

• Hassle-free user management

A unified dashboard

Zoho ZeptoMail's dashboard is built to give an overview of the entire account. Email counts, analytics, bounce categories, domains details, credit details, and other important resources are easily accessible on the dashboard.

Easy email sending

Email segmentation

Every eCommerce business sends different types of transactional emails. Sometimes you might even be sending transactional emails from multiple eCommerce platforms. You can segregate the email sending into Mail Agents as needed. Each Mail Agent has its own API token, SMTP credentials, reports section, and logs.

Domain management

Most eCommerce businesses use different domains to send different types of emails. You can add all of these domains to ZeptoMail and associate them with different Mail Agents. You can manage all of the domains from the unified domains page and view these domains separately within each Mail Agent.

Email templates

ZeptoMail provides templates for the most commonly sent emails. You can choose from these templates, or edit them to fit your specific needs. You can even build your own template from scratch. Simply use the template key to send emails later.

File cache

You can upload files to ZeptoMail within each Mail Agent. You can then use these files as attachments in your emails. This reduces the hassle of having to constantly upload files each time an email is sent.

In-depth analytics

Detailed logs

The details of each email sent are captured in the Processed email section within each Mail Agent. You can view the recipient details, the date and time of the email, and much more. You can click on each log entry to see a detailed view of the log.

Content storage

You can store the content of the emails you send to view them in the future. You can use this to troubleshoot or to improve the performance of the email.

Email tracking

You can enable email tracking for the Mail Agents as you wish. By enabling tracking, you’ll be able to view analytics about the recipient activities on the email, such as opens and clicks.

Email reports

The reports section provides data about the delivery status, bounce categories, email clients, browsers, device data, and more. You can also generate comparison reports between two different Mail Agents.

Webhooks

You can configure webhooks to send you instant notifications of email activities to the public URL of your choice.

User management

User access levels

Multiple users are often part of one ZeptoMail account to handle a varying set of responsibilities. You can add users to the account with different roles (e.g., Postmark, Viewer, Engineer). Depending on their role, their actions will be restricted. You can even give users access to specific Mail Agents. This will ensure they’re only privy to the data that they absolutely need.

Activity logs

The activity logs in ZeptoMail give you a detailed list of all actions performed by each user added to the account. This will help trace back any action to the user that performed it when the need arises.

Wrapping up 

Zoho ZeptoMail was built with a unique focus on transactional email sending, which makes it the best email service for your transactional email needs. This is even more true for the eCommerce industry, where getting transactional emails right is a high-stakes undertaking.